The Price/Cost of a 52" 3D tv is estimated at $2300.00

meh, I'd wish they would concentrate on improving picture quality than gimicks like 3d. This reminds me of when quadraphonic came out to over take stero sound.

Sustainable manufacturers aren't putting all their eggs in one basket. Just look at what happened to that "dark room black is everything" manufacturer.

Yeah, it was just excellent with blacks...and color accuracy, and grayscale, and gamma...and....

What a one trick pony.

It appears you don't understand the marketplace if that's your take on Pioneer and why they discontinued making plasmas.

In order to do 3D they have to improve picture quality.

You should look at Samsung LED TV marketing approach. It has been a very successful lineup.

I don't have any numbers to prove it, but I would guesstimate that the high end Samsung market isn't anywhere close to what Pioneer sold. Samsung makes there money on the midlevel and down displays which helps support the rest of their lineup while Pioneer chose to be basically on the upper end.

Even the low end 46" LED TV has higher retail price than 50" KURO. Samsung sold millions of those TVs just because consumers feel that they are getting something new and exciting. The displays offer new form factor, energy savings and look great in regular stores. 3D is also something new and easy for consumers to comprehend. Why would you buy 2D only display next year, when you can have both for a tiny premium?

IIRC Pioneer produced only about 500k panels last year.The popularity of their panel on this board distorts the reality that they just did not produce/sell that many when compared to the other manufacturers.Panasonic was around 10 million plasmas for the same period.

As far as an over emphasis on 3D? Of course its about marketing. Its about creating some excitement and bringing attention to your product at a time when the consumer is perhaps less likely to over extend themselves.Its about added value and product steering.The higher end panels cost little more to produce and are therefore much more profitable as they are priced higher.From what I have read the consumer would spend around $200 more to have the 3D functionality in a panel.If it only costs $150 (a pure guess) to manuf. and they can move say a million units ( their production goal this year is 15 million total) they have a potential (hypothetical) profit of $50 million from this feature alone.