Ok follow up on my Apex 92" screen.
I would say this is a great beginner screen. Setup was fairly basic and the web video on their site to show how to install is a great idea and help.
To be honest, I did not notice any significant change in the brightness or quality of the picture as compared to my white wall. One thing that does stand out though is that the velvet border does add a sense of higher contrast and makes it look much more like a professional cinema setup.
In the end, I would say that if you have a nice wall don' expect a great change. But then again no one wants to really display on just the wall forever. If you are not a good DYIer (I know I am not), then this is a great beginner screen.