The program is still active. Called today, spoke with a representative, and she gave me the following choices for replacement of my KDF-E42A10:KDL40EX500 - FREE (List $899)
KDL46EX710 - $325 (List $1799)
KDL55EX710 - $725 (Sale $2399)
Well of course, first impulse is always BIGGER is BETTER, but ... I've got a small viewing room and the 42" was always plenty. I'm only sitting 10 feet from the set. So, free is good, but there I'm going smaller. Harumph. I checked the specs, and the 46" EX series is a whole lot more box - edge LED backlight, lots more IO, got that wifi innernet thing going too. SOLD!
PS - they didn't even offer a repair option. Apparently, they've learned their lesson?
As mentioned, they do require the serial sticker off the back of the set and a color photo to verify the problem (they also got a blood sample, as I managed to nick my finger getting the %!$@# sticker off). Careful with that, eh. My printer sucks, so I asked if I could email a JPG - no way, so solly sir. So they get a sucky pic, but it'll have to do. All told five minutes first call, got my options, did some web comparisons, and called back with my selection - another five to complete the process. The ticket dies in ONE WEEK if you don't respond via mail within that timeframe, so keep that in mind.
Fingers crossed the picture quality is up to the old box. That was only 720P, but there was just something about that 3LDC that was above and beyond most any other set I've ever seen. Dang shame it didn't work out, but at least this explains why nobody else ever picked up on it.
** One other minor change in my life - I am now and AVS CLUB MEMBER. If this little pearl is the only thing I ever get out of it, that's more than enough to justify supporting the board.
OK then - POINT ME TO THE TWEAKS !!!