Very interesting interview with Mr. Yoshikawa from Sony about the future lineup - Soon all Sony middle class LCD´s should become 3D-Ready (that means the successor of the W-Series)?
"middle class" are all over TV to featured 3D!
The reason to promote the 3D Sony TV is simple. Yoshikawa said, "HD is the next and from the impact of" 3D "because I think," he said.
On the other hand, "needs" for the country as far as Japan, in particular, is on a roll and still is hard to say. There will be consequences for all concerned.
Mr. Yoshikawa:Reality, however, far or you could just buy customers? About the fact that the number and content of the TV money, or how much TV can be prepared and that it is large. By their ideas of where I think the number of customers has changed significantly.
Is a company policy, however, clearly we will promote strongly 3D.
3D TV prototype
So What worries me, "3D TV with" is what fits into what it means. So far in the world of AV, "the new format will start with value-added" to the base was. Blu-ray Disc to DVD Shiro Shiro Shiro on laser disk, "for people who like high-ticket items" from the start, and went down in price in the process of generalize. The 3D "TV special" If the positions that will follow these same routes.
However, Mr. Yoshikawa said, "not the same" from him.
Mr. Yoshikawa:Shiro to DVD, appeared at the "brand new" as the market went into. Unlike them, 3D is already "in the ring" I. However, it is a matter for the development of technology, but you do not know your part.
For Blu-ray Disc, 3D is BD format is implemented as extensions. If this is, BD If you did the time, 3D high hurdles will also do. BD only after it has spread, easy to deal with it as an extension from the launch.
Also have the same meaning to the TV. 2008, we have a TV with 240Hz technology that we are driving there and investigate the source of the 3D technology will lead to. Given these points, 3D television is also "create a new one suddenly" I have to be called.
The question then becomes, "does not end in high-end" If so, how to build a line from the beginning with a spread far, they say. If you come at affordable prices from the start, only that the higher the possibility of spread.
Mr. Yoshikawa:3D far that is what I will put that feature ... .... This year's model and say, 240Hz-driven model that contains the means and the BRAVIA that is now F5, W5 class above, 3D and I would like to put the features. 3D model of this class will change over to, I think I have chosen. However, until the price (the current F5, W5 and) the same, with hardly. The various changes would happen.
But what to put in the time period for such point is the stage to announce at this time yet.
The Sony TV, BRAVIA F5, W5 series is called "middle class" is. However, considering that this term is thin on new products with high added value model, "which is about value-added, do not reach the level" price range of models. Incidentally, F5 on sale at the time of a price series, 27 types of 40 million yen. Of the 3D, but some believe this to be piggybacked "lofty dream" is not that seems to have started.