I'm going to be buying a new set to replace my old 27" crt Sony and I'm super excited at all the possibilities. It will be primarily used for hdtv, so I'll probably still go with a 16:9 set but, damn, that 21:9 looks sharp! If Costco ends up selling this set I may have to go with it. Pillar boxes, to me, are much more preferable to letter boxes.