Originally Posted by D-Nice
Pioneer's exit had nothing to do with the Kuro tech. Their demise was years in the making and could have been avoided better management pre Kuro.
I don't have any inside information about Pioneer's business model, but prior to their announcement that they were leaving the plasma business, public data showed their market share in the plasma business was tiny (less than 5%) compared to Panasonic, Samsung, and LG who collectively dominated with over 90% of sales. This was despite the fact that both trade and mainstream publications (Consumer Reports, e.g.) routinely touted the superiority the Pioneer plasmas and they were sold through mainstream outlets, such as Best Buy. I mean, it is not as though the word that Pioneer made a great product was not widely known, nor were they difficult to find, audition, and purchase if you were interested. People just didn't buy--at least not in sufficient numbers.
I don't know how to interpret this other than by observing that Pioneer's strategy of selling very high quality plasma displays at a somewhat higher price was unsuccessful, and catastrophically so. Quality just doesn't always sell. I wish that it were otherwise.