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Sony announces 38 new models for 2010 (yes, they're doing 3D too)

post #1 of 78
Thread Starter 
You can see the press release at the following link which details most of the new sets:

http://www.engadget.com/2010/01/06/n...ifi-and-local/

The most impressive is being touted as their new flagship line: The XBR-LX900 Series.



Quote:


BRAVIA XBR-LX900 Series 3D HDTV
Available this summer, the BRAVIA XBR-LX900 series features integrated 3D functionality and screen sizes including 60 (XBR-60LX900), 52 (XBR-52LX900), 46 (XBR-46LX900), and 40-inch (XBR-40LX900).
The full HD 1080p (1920 x 1080) models feature Edge LED backlight, Sony's new Monolithic Design and Motionflow™ PRO 240Hz motion compensation technology, which helps produces smooth images in fast moving content such as sport and action movies. Sony's 240Hz technology also reduces the mixing of images of 3D content assigned to the left and right eyes, while the BRAVIA Engine™ 3 full digital video processor uses a collection of enhanced algorithms to significantly reduce noise, enhance overall image detail, and optimize contrast so every scene produces sharp, vibrant, life-like images.
The LX900 models also feature Sony's new OptiContrast panel. Designed with a clear surface treatment and a resin sheet sandwiched between the LCD display panel and glass plate, the OptiContrast panel minimizes the reflection and refraction of external and internal light producing deeper images with superior black levels even in bright rooms.
The models include integrated Wi-Fi for an easy connection to broadband home networks. Once connected, users can access thousands of streaming movies, videos, music and more from Netflix, Amazon Video on Demand, YouTube™, Slacker® Internet Radio, Pandora®, NPR, Sony Pictures, Sony Music, and over 25 total providers through the Sony BRAVIA Internet Video platform.
Also, with the touch of a button, users can access the latest in news, weather, USA Today sports, Yahoo Finance, Twitter, Flickr photos, and FrameChannel through small applications called BRAVIA Internet Widgets. The widgets can be uniquely positioned anywhere on the TV screen for a custom viewing experience.
The models also feature playback of personal content including digital pictures, video, and music through USB and DLNA® certified network connections.
Another new feature is Sony's Intelligent Presence Sensor with face detection. The sensor detects if you've stepped away from the TV or are not watching the screen and automatically dims the backlight. After an extended period, the TV will turn off if no one has re-entered the viewing area. Additionally, the Intelligent Presence Sensor's newly added Position Control feature detects a user's viewing position to deliver optimized video/sound balance, while the Distance Alert feature helps to keep small children at an eye-friendly distance.
The models also offer Sony's BRAVIA Sync™ for easy operation with other BRAVIA Sync devices such as AV receivers and Blu-ray Disc™ players, and TVGuide® on-screen channel guide.

Who else is drooling?
post #2 of 78
http://www.sonystyle.com/webapp/wcs/...52921644539863

Local Dimming is back with the HX900 series:
Highlights: Full HD 1080p resolution
Intelligent Dynamic LED backlight with monolithic design
Full HD 3D ready technology (emitter and glasses sold separately)
Motionflow PRO 240Hz technology for smooth motion
Wi-Fi adapter ready1
post #3 of 78
The LX900 models also feature Sony's new OptiContrast panel. Designed with a clear surface treatment and a resin sheet sandwiched between the LCD display panel and glass plate, the OptiContrast panel minimizes the reflection and refraction of external and internal light producing deeper images with superior black levels even in bright rooms.

Glossy panels?! Ohhhhhhhhhhh added "sharpness" huh?
I'm loving the design, easily the best out there

I'm not liking the new Samsung stand design and it's use as a separate box... the bezels are also extra glossy heh
http://www.blogcdn.com/www.engadget....es20100110.jpg
post #4 of 78
Looks like most of the 2010 models will finally have InstaPort HDMI!
post #5 of 78
Quote:
Originally Posted by doctorthodt View Post

You can see the press release at the following link which details most of the new sets:

http://www.engadget.com/2010/01/06/n...ifi-and-local/

The most impressive is being touted as their new flagship line: The XBR-LX900 Series.





Who else is drooling?

"edge LED backlight"? So is it backlit or edge lit? Kinda hard to get local dimming with an edgelit tv, right?
post #6 of 78
If I have understood it correctly, 60" only with edge-lit and CCFL, Local Dimming maximum size is 52".
post #7 of 78
Quote:
Originally Posted by M5ster View Post

If I have understood it correctly, 60" only with edge-lit and CCFL, Local Dimming maximum size is 52".

Yeah, only 46" and 52" for the local dimming HX900 series:
post #8 of 78
Also, Sony showed a black stage blip of a "3D" OLED TV that seems to be larger than 15"!!!
post #9 of 78
Quote:
Originally Posted by rgb32 View Post

Also, Sony showed a black stage blip of a "3D" OLED TV that seems to be larger than 15"!!!

I believe it was 27"
post #10 of 78
What about price?
post #11 of 78
Quote:
Originally Posted by chdwil View Post

What about price?

Check sonystyle.

the cheapest 60" available from Sony is $3,299 and you have 4 different 60" options. The highest goes to $4,599. The prices are unbelievably - cheaper! Especially considering it's MSRP.
post #12 of 78
Quote:
Originally Posted by bk.secret23 View Post

Check sonystyle.

the cheapest 60" available from Sony is $3,299 and you have 4 different 60" options. The highest goes to $4,599. The prices are unbelievably - cheaper! Especially considering it's MSRP.

Despite the complaints of the price premium of Sony TVs people have expressed for the past 20 years, each year over the past decade, the initial MSRPs have always been lower from year to year. I suppose the XBR8 was a little bit different, oh wait... if you consider the Qualia 005 -> XBR8 that was $15,000 down to $5,000 for the 46" Q005->XBR8.
post #13 of 78
Thread Starter 
The website doesn't show any pricing for the 3 higher-end lines, so they could conceivably be more than $4,599 for the bigger sets. Don't be surprised if the 60" LX900 is in the $6k range.
post #14 of 78
Quote:
Originally Posted by doctorthodt View Post

You can see the press release at the following link which details most of the new sets:






Who else is drooling?

Looks nice and has some very intriguing features but knowing Sony it will be way overpriced.
post #15 of 78
the abundance of edge lit led lcds is disheartening. please bring back triluminous with a high zone count and a better lcd panel at 65 in or greater.
post #16 of 78
So, the HX900 is the only one with local dimming? I suppose there is thankfully a HDMI port on the TV itself!
post #17 of 78
Wait, that's it from SONY?

Freaking Vizio announced a 72" 3D LED 480hz LCD!

I don't care how much better the image quality will be with the Sony, i'm not impressed.

Lets see what Samsung shows off but right now for me, Vizio has the BEST IN SHOW in the TV dept.

And this is coming from someone one owns and loves his 52XBR5!

Sheesh Sony.....that's it..i'm not drooling here.

Vizio 72" = Drooling!
post #18 of 78
Sony says the edgelit LX900 is the most impressive, yet it is not local dimming.
I guess they gotta push 3D, and I assume this is the most expensive line. hmm.
I want the led backlit local dim HX with PIP for Mac use, but I want a 55. looks like it is not offered in this combo.
discrepancy - HX800 in 55" - press release, but Sony site says 52.
post #19 of 78
Quote:
Originally Posted by AVJunkie2010 View Post

Looks nice and has some very intriguing features but knowing Sony it will be way overpriced.

I believe that model is the 46NX700. It's MSRP is $2,599 and considering you get Edge-lit LED, built-in WiFi, BE3, Widgets + Netflix, and all the new features... it's pretty darn price competitive. (esp. compared to the Samsung B6000, 7000, and 8000)
post #20 of 78
the thing is that edgelit can never produce a uniform light field. it will always be brighter towards the source. you cant beat physics

people get all worked up on how thin a tv is when in reality if its on a stand it doesnt matter and current sets with low pro mounts stick out <5 inches which is plenty or your room is too small
post #21 of 78
Quote:
Originally Posted by J y E 4Ever View Post


Vizio 72" = Drooling!

Sony will be releasing more later in the year (I think)

Samsung never released anything bigger. Just more edge-lit... and a very pretty thin television. That's it.
post #22 of 78
Thread Starter 
Until we get more details about the new Sammys, Toshiba definitely seems to have the most impressive new sets this year.
post #23 of 78
Anyone at CES that can comment on how these tv's look and just as importantly how these tv's sound?

With the new thin design, do these tv's sound tiny and hallow like the current Samsung models?
post #24 of 78
So the only Local dimming LCD comes in 46 or 52" correct?
post #25 of 78
So the 2-models-down 52NX800 is $3400--smells like the 52HX900 is going to be at least $5000.
post #26 of 78
Quote:
Originally Posted by Leetthal View Post

So the only Local dimming LCD comes in 46 or 52" correct?

That's what I understand. I would have thought there would be at least a 55" local dimming set since the XBR8 was but oh well...
post #27 of 78
Quote:
Originally Posted by nosepass2 View Post

Sony will be releasing more later in the year (I think)

Samsung never released anything bigger. Just more edge-lit... and a very pretty thin television. That's it.

Ok cool....I was just going by what was announced at CES.

I'm all for ultra thin and sexy but i'll take a slightly to moderate thicker 72" Vizio 3D TV over a ultra thin 55 to 60 incher Sony or Samsung any day of the week!

Regarding image quality, I firmly believe we are reaching an era where all the major brands have decent enough images where one doesn't completely destroy the other so that being said, Vizio with it's better price-size ratio is the CES winner for me....as of right now anyways, the show still continues.
post #28 of 78
Quote:
Originally Posted by nosepass2 View Post

I believe that model is the 46NX700. It's MSRP is $2,599 and considering you get Edge-lit LED, built-in WiFi, BE3, Widgets + Netflix, and all the new features... it's pretty darn price competitive. (esp. compared to the Samsung B6000, 7000, and 8000)

But it's also a 46". I was referring to the info on the X900 anyway which I have no doubt will be extremely expensive. It's the Sony way.
post #29 of 78
I'm definitely happy with some of the design choices they've made with these models. Compared to the 2009 lineup these are very attractive looking TVs.

But I can't help but feel the overall lineup is rather oddly put together. They've essentially left the S and V models unchanged, as they are now the EX400, and the EX500. Specs are identical for both to the S and V, which is just stupid considering it's a year later. You'd think they could have at least thrown Bravia Engine 3 on them, but they didn't.

Note: Their website incorrectly lists the EX500 (or V) model as being Edge Lit LED, but when you get to the actual product listing page, it reveals it's a CCFL, so don't be fooled by the typo on the main page showing all the new TVs.

http://www.sonystyle.com/webapp/wcs/...52921644539863


The EX600 model appears to be a decent option, but they don't give a release date for it, and it seems it will be showing up later than the others.

So then you step up the EX700 model, and it's essentially a W model from this year, but with Edge Lit lighting. I'm sorry, but asking $2,200 retail for this model at 46" is asking a bit much IMO. It's still 120hz.


In general I just feel like they're asking a lot for not having added a whole lot except for the Edge Lit lighting, and we all know how sketchy that was on last year's Samsung models. I'll laugh so hard if they release these with the same flashlighting and clouding issues that Samsung's models notoriously suffered from last year.

I was hoping they'd show me a set with the styling, features, and price that would make it an instant buy for me, but right now I'm not seeing it. My options are still very much open.
post #30 of 78
Which if any are using the Sharp UV2A panels?
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