Originally Posted by midnightman
FYI, there was already one customer's review about the UN55C7000
The same reviewer had some real interesting comments on Cnet's take on black levels:
"Let's get straight to the point. This is the local dimming LED television we have all been waiting for. It is the best television available today. Yes, it's even better than the famed Pioneer Kuro 151. I owned a Kuro 151 for over a year and I can tell you with 100% certainty that this television outperforms it in every regard. The black level on this 8500 is literally twice as dark as the Pioneer Kuro. The black level on this television is so dark, endless, and infinite that you can't even imagine it. The black level is so dark that the entire television disappears if you are viewing it in a completely darkened room and the scene goes completely dim before switching to the next scene. I'm not exaggerating. You literally can't see the television at all anymore when the scene goes completely dim. It's like the black of being in a completely pitch black cave. I'm not sure it should even be called a black level on this television because it's not a level of black. When I say that, I mean there is no possible way you could measure it. It is legitimately pitch black. It's as dark as you can possibly imagine. If you want to have a little fun, go to CNET and read their review of the Sony XBR8. In the review, they discuss how the XBR8 is capable of achieving a darker black level than the Kuro during certain scenes. Now go and read their review for the 8500. In the review, they discuss how the 8500 achieves a much darker level of black than the XBR8 and how the black level performance is vastly superior to the XBR8. However they also try to say that the 8500 achieves the second darkest level of black -- after the Kuro -- they have ever seen. Well, you can't talk about how the XBR8 can get darker than the Kuro, then discuss how the 8500 achieves a much darker black level than the XBR8, but then try to say that the 8500 has only the second darkest black level you've ever seen. CNET, this makes you come across as hypocritical idiots.
It also clearly brings out your bias for plasma, especially Pioneer Plasma. I owned the Kuro 151, and I am now the owner of the 8500. If you compared the black level of these two televisions side by side, it wouldn't even be close. A Plasma simply cannot go 100% literal black. The individual plasma cells can go completely dim, but they still have an electric current flowing through them, and they still have to use a black filter to keep from showing the light of the current in them. The Pioneer Kuro can go very dark and achieves an amazing inky black, but a local dimming LED -- when done correctly -- can completely shut out every single bit of light to any given area of the panel. This results in a black level that is so dark it cannot be measured. It is the only way to achieve legitimate black. Let's discuss a few other performance aspects of this television. Words cannot describe the colors on this television. The color accuracy is absolutely flawless. The 240Hz with LED motion plus resoloves all 1080 moving lines. This is one of the only televisions ever made that can resolove all 1080 moving lines. This television exhibits no blooming whatsoever. The extreme contrast ratio makes the glossy screen a non issue. The only way you will ever notice the glossy screen is if you are viewing a really dark film in a brightly sunlit room. If you are viewing bright content such as sporting events in a room that is full of sunlight with a window directly facing the television, you would not see any reflection whatsoever. The glossy screen and ultra clear panel also help this television preserve an identical level of black regardless of room lighting conditions. I also own the XBR8 and while the matte screen is great for a room with a window facing the television, the matte screen does not allow the television to preserve the exact same level of black. It definitely still achieves an incredible level of black, but I just wanted to mention this for anybody who is considering matte vs. glossy. This television is simply the best. I hope this helps. Thank you."