As the comments are quite long, I will quote the "myths":
Let me now address some myths about incentive auctions.
Myth #1: The plan is to confiscate broadcasters’ spectrum and drive broadcasters out of business.
Not so. Again, the incentive auction plan is voluntary. No one will be forced to participate. In fact, this is the opposite of a confiscation; it would be an economic boost to broadcasters that elect to participate.
Also it’s important to note that that the broadband plan anticipates that broadcast spectrum would be less than 25 percent of the 500 MHz target in the broadband plan. No spectrum stone is being unturned.
Myth #2: The plan will diminish voices and harm the values of broadcast diversity and localism.
To the contrary, giving broadcasters new options and an additional source of financing should strengthen the industry and bolster the public interest.
The plan could bring the greatest benefits to broadcasters that provide programming to underrepresented portions of a local community.
Because the advertising base is smaller, the traditional broadcast model has always been a challenge for such broadcasters, and digital fragmentation is putting more pressure on the business model. It’s a particular challenge for these stations to invest in new streams of overthe-air digital programming where that programming isn’t subject to must carry.
The incentive auction plan would give local broadcasters serving minority or other underrepresented audiences a new choice: share spectrum, continue programming and carriage, reduce operating costs, and gain a capital infusion. For some broadcasters, it could make the difference in having a business and staying on the air.
Myth #3: The Plan will prevent broadcasters from deploying Mobile DTV.
Another misperception. I’m pleased that the DTV transition has enabled the development of standards and the launch of market trials for mobile DTV. Our job is not to predict innovation or business models, but to enable them. Under the incentive auction plan, broadcasters will be able to provide mobile DTV, both licensees that choose to retain all 6 megahertz, and those that choose to share.
Myth #4: Consumers will need to purchase new equipment
Not the case. First, of course, the plan would have no effect at all on viewers who receive their broadcast signals from cable, telephone or satellite providers. Viewers who receive their broadcast signals over-the-air would simply need to rescan their current TVs or converter boxes. And to the extent a transition would impose any new costs on broadcasters themselves, those costs could be covered by the auction proceeds.
#1: Voluntary unless not enough spectrum is recovered.
#2: An additional source of financing? What, a one-time payment? What about 2 years down the road?
#3: Of course, it doesn't *prevent* it as long as the broadcaster in question retains some spectrum, but exactly how many Mobile DTV channels would be available on a channel with 2 HD signals? The large number of existing sub-channels seems to be getting completely ignored as well.
#4: Would it be as simple as re-scanning for stations shoved into Low-VHF?
Sometimes I wonder if the FCC is basing its analysis on finding some way to relocate excess spectrum from, say, Central Nevada to NYC, etc.