Close to 1% had already dropped their subscriptions by the end of 2009, and since a large portion of my friends and family are OTA only I have the tendency to believe that the FCC's 10% is a purposely understated number in the first place.
Let's do a little economic analysis based on lost opportunity. Let's go with the FCC's mythical 10% number. That is 30 million people or about 10 million households. If we figure the average "basic" TV package is $50 per month then those people are saving $500 million per month, or $6 billion per year. For those 10% of people, free broadcast television provides $20 million of value per MHz per year. That is money which can be used to pay off their credit cards, saved for their children's education, put in their 401K for retirement, given to charity, or even spent at a local resturant. That is the factor that the "broadcast be damned" attitude fails to take into account, the real value that broadcast brings to the viewing public.
As far as DropTheRemote's little "your attacking me" fit is concerned... You really need to read some of the polemics of the 16th, 17th, 18th, and 19th centuries to see how thin your skin really is. Something like Jefferson's first draft of the "Declaration of Independence" or Martin Luther's "Bondage of the Will."
And, here are the proposed 2010 broadcast fee structure, which is basically unchange from last year.