Originally Posted by dkreichen1968
Close to 1% had already dropped their subscriptions by the end of 2009, and since a large portion of my friends and family are OTA only I have the tendency to believe that the FCC's 10% is a purposely understated number in the first place.
Cable, satellite and teleco industry statistics for 2009 show a net gain, albeit a tiny net gain, for subscription TV services. Based on these statistics, there doesn't appear any evidence of a growing exodus from pay TV to OTA-only households.
From BRIDGE, an industry publication covering the cable/satellite/teleco pay TV industry:
Overall, the top 10 cable operators in the U.S. lost a total of 333,800 basic video subscribers.
DBS gained a total of 337,000.
The telco TV giants (AT&T U-verse and Verizon FiOS) added 399,000.
For those of you without calculators in your brains, that's around 402,200 net new customers. Out of a pool of 93.7 million (counting only the top 10 MSOs), it's barely a droplet. For a full year, as shown in the chart, net new customers in this pool came in slightly over 1.5 million ... for a barely perceptible 1.6% gain.