Originally Posted by L David Matheny
But my point was that commercials that are shown to every viewer are mostly a waste, of both the time spent by viewers with absolutely no interest in the products and the money spent by sponsors who paid to show them to those people.
Unfortunately, that's the nature of advertising. Few people pay attention to a billboard, but somebody is going to see it and buy a product. Those silly ads that come in my mailbox every Thursday, and get trashed every Thursday night, don't interest me, but they get read by somebody, someplace (I guess).
Sad to say...we are tied to a very inefficient system
Some forms of TV advertising could be targeted, though. And, I don't think the advertisers are totally stupid...they put ads for things that men are interested in on NASCAR, and things women are interested in on soaps and dramas (to put it very broadly). But, there could be ways to target more specifically, if you can get the stations and networks to work together.
I'd make some suggestions, but what do I know!