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Even though the "Blondie" is humor, there may be a hint in it as to what could be done with TV. One existing commercial I think is genius:
A fellow on a commercial airliner inquires of a flight attendent if there were anything for pain, headache, perhaps. The flight attendent returns with a package marked BAYER . The passenger demonstrates and declares he was not having a heart attack, but pain.. The flight attendent assures the passenger that this hyper-BAYER was for pain.
The commercial hustles the super BAYER, while effectively establishing that it is common knowedge that ordinary BAYER is a heart medicine of some sorts. And, that everybody needs two bottles of BAYER at all times, one for pain, the other for heart treatment. I'm laughing at the audacity.
Possibly commercials would be better viewed and more effective if a lesson were learned.
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"Oh, I'm not having erectile dysfunction, I wanted some pepper sauce for the burritos"
"Yes, sir...this TABASCO is made especially to season food".
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Commercials can be more effecitive. If TV gets squeezed as it might, multitask commercials might help things. 2 minute dramas, featuring a variety of products and services, instead of mindless hawking.













