The only way to give the average consumer the possibility to see the movies they most often see in their homes is to give them the possibility to purchase 21:9 TV's and Projectors.
The most seen movies/largest box office success are almost all made in "scope".
Everybody here know how much hassle and cost it is to set up a projector with anamorphic lens.
That is the reason that even here on AVS where people generally are more interested in movies and displays, anamorphic rigged HT's are a minority and a niche.
With native 21:9 chip projectors the only thing people need to do different from their 16:9 setup is is to buy a wider screen.
All the advantages we have with our CIH setups will be present, but minus the cost and rigging of an anamorphic lens.
The same vertical stretch will be done by the projector with the same gain in resolution and light + the projector will take over the Horizontal stretch which before was done by the anamorphic lens.
I mean; can anything be easier than that for displaying the most popular movies in their correct AR?
In 2004 after a factory visit to a high end DLP projector producer I asked if and when we would see a native "scope" projector and received a blank uncomprehending stare. After I argued why it would be a great idea, I got the answer that they thought never and didn't really understand why it should be needed.
That was before there was much talk about anamorphic lenses and CIH.
This just to illustrate how "shortsighted" and lack of vision the very people that make some of the display tools we love so much are.
And why great and "obvious" ideas develop so slowly.
As to which company/display technology will come with the first native 21:9 projector; Texas Instruments will soon release a 2560 x 1080 DLP DMD.
It is based on their recently release WQXGA resolution 2560 x 1600 DMD which first was released by projectiondesign in their F35 WQXGA projector.
(that's 4 megapixel resolution by the way, double the HD resolution)
Whether the first downscaled to 2560x1080 version of this DMD will be seen in a projector from projectiondesign or SIM2 or someone else remain to be seen.
Calling this 21:9 is a great selling point as noted by Cavx.
TI's 2560x1080 DMD is 2:37:1.
The difference between that resolution and 21:9 is 17 vertical pixels.
So to begin to say "using integers is silly" about 21:9, that is pretty ridiculous as no 21:9 movies are cropped equal. (cropping "standard" in the movie industry is around 2:40:1'ish anyway)
I believe that, if the projector manufacturers manage to put a reasonable price on 21:9 native projectors they have a possibility to infuse some new "excitement" and recuperate a rather declining projector marked where there has been few real improvements in the last couple of years.
Some more illustrations;
One I found, one I made based on some I found.