Just saw the 60EX700, at the only Best Buy currently in my area to have it. The demo loop was running and combined with the settings they were using comparisons were useless. They had the contrast/brightness turned up too high. I will say I like the semi-matte screen compared to the mirror-like Samsung 52B750 that was close to it. Reflections were under control. The bezel was thinner than the ccfl-lit 60EX500 they had mounted underneath it. Much better looking asthetics than the LG 55LH90 I passed on due to it's big ass bezel. The gun-metal strip below the screen looks nice too, contrasting with the black gloss around the sides and top of the screen. I believe i read it only weighs 75 lbs. with the stand. So i like the weight, the styling, and the screen. Now we just need some more feedback from owners out there. Come on guys, let's hear it!