No, these were the 590's sitting right next to the new stacks of the Samsung's. Fry's had been selling the 390's for $249.99 then to $229.99 (in store) online the the 390's are $199.90, but they don't have any 590's online yet. Fry's.com VS in store can be so different. I think I may go back tomorrow and get one. I didn't grab one, cause I wasn't there to by a new player, cause of the Pioneer BD 320 I got for $179.99. from One Call.