It's all about on-demand content and let's hope this Asus joins that particular party.
Media Players so far have been very technical devices, requiring a knowledge of ripping, networking, and dare I say it **********, to be useful.
We are about to see a number of devices that will give the ordinary man on the street sofa what he wants, and that is the ability to turn the thing on and watch his favourite movie / TV show.
And, as Talas is clearly eagerly anticipating, such a device has the potential to fill up, empty (repeat x times) many warehouses.