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Samsung's commercial for their new 3D tv was beyond disappointing...

post #1 of 11
Thread Starter 
Anybody that watched the Oscars last nite probably saw their commercial about 4 or 5 times. It was the one with the manta ray coming out of the TV (along with other fish). Beyond lame is the only way I could describe it. If this is the kind of marketing that TV companies are going to use to get awareness up about the availability of "true" 3D tv's, then the 3D is doomed from the start. Certainly, marketing 3D is going to be very difficult. Even more difficult then when TV manufacturers had to market High Definition in the early years. The tv companies couldn't show a HD picture on a SD broadcast to somebody with a regular TV, so they had to give a "simulated" picture to try to explain the clarity improvement. 3D is going to be even more difficult. You can't show anybody what the 3D is going to actually look like. I really don't know how these CE companies are going to effectively market this...
post #2 of 11
Yeah it was kind of bad
post #3 of 11
I thought it got the message across - that 3D will be available in your living room soon and that the viewers will be wearing glasses. No false promises in that ad.
post #4 of 11
Quote:
Originally Posted by Lee Stewart View Post

I thought it got the message across - that 3D will be available in your living room soon and that the viewers will be wearing glasses. No false promises in that ad.

(For Once) I agree with you. I was surprised at the number of times that ad ran. Looks like Sammy really wants to own the market.
post #5 of 11
Thread Starter 
Quote:
Originally Posted by Lee Stewart View Post

I thought it got the message across - that 3D will be available in your living room soon and that the viewers will be wearing glasses. No false promises in that ad.

Well I was watching the Oscars with my wife, and she didn't have the slightest idea that it was a commercial about 3D tv's. You might think... "Is your wife dumb or something?".

But the reason I would say that she didn't have the slightest idea about it being about the first ever "true" 3D tv's, is because it was such a low key announcement. I noticed it right away, because I'm interested in the whole 3D thing, but I think anybody that isn't already interested in 3Dtv wouldn't even notice that commercial. It was just way too low key. It was the type of commercial that you could easily tune out, with little regard.
post #6 of 11
Quote:
Originally Posted by Anthony1 View Post

Well I was watching the Oscars with my wife, and she didn't have the slightest idea that it was a commercial about 3D tv's. You might think... "Is your wife dumb or something?".

But the reason I would say that she didn't have the slightest idea about it being about the first ever "true" 3D tv's, is because it was such a low key announcement. I noticed it right away, because I'm interested in the whole 3D thing, but I think anybody that isn't already interested in 3Dtv wouldn't even notice that commercial. It was just way too low key. It was the type of commercial that you could easily tune out, with little regard.

IMO, it has to be low key . . .

There's no 3D content coming with the equipment.

They will be selling 3D BD players with no 3D BDs and 3DTV's with no 3D channels or programming.

I understand the channels and programming (lack of) - that isn't done overnite. But they could get some 3D BD's out. Technicolor says they have no problems authoring and duplicating 3D BDs. They are priding themselves on their abilities.

OK - where are they?
post #7 of 11
The marketing guys at Samsung know what they're doing. This is the first real exposure of the new 3D to the general public. Of course there have reports out from CES and major newspapers have been reporting on the new 3D tech, but for the most part the general public has been oblivious to the new technology until this commercial aired. Most of the general public was probably slightly confused if they even picked up on what the commercial was about. That's because they've seen the crappy 3D with the red/blue glasses and they think that we've had 3D for a long time. This is a teaser spot, just to hint at the new technology. Ad people know that you sell the sizzle and not the steak. They aren't going to show a documentary type commercial about how the technology works---at least not for a few months. Lee is right. It would confuse the public even more if you told them that 3D is available now, but that there's no content yet. My guess is that by May we will have commercials from Samsung, Panasonic, Sony, and others, educating the general public about this 3D technology. The commercial did do something though. It let everyone on this forum know that 3D is coming for sure.
post #8 of 11
Thread Starter 
Quote:
Originally Posted by fire407 View Post

The marketing guys at Samsung know what they're doing. This is the first real exposure of the new 3D to the general public. Of course there have reports out from CES and major newspapers have been reporting on the new 3D tech, but for the most part the general public has been oblivious to the new technology until this commercial aired. Most of the general public was probably slightly confused if they even picked up on what the commercial was about. That's because they've seen the crappy 3D with the red/blue glasses and they think that we've had 3D for a long time. This is a teaser spot, just to hint at the new technology. Ad people know that you sell the sizzle and not the steak. They aren't going to show a documentary type commercial about how the technology works---at least not for a few months. Lee is right. It would confuse the public even more if you told them that 3D is available now, but that there's no content yet. My guess is that by May we will have commercials from Samsung, Panasonic, Sony, and others, educating the general public about this 3D technology. The commercial did do something though. It let everyone on this forum know that 3D is coming for sure.

I'm not going to disagree with alot of your points, but regarding not having any 3D content to sell, my take is.... why have any commercials at all right now? They don't need any commercials yet. At least wait until the ESPN channel starts and Sony releases the 3D firmware for the PS3. Wait for something interesting to be available before starting up with these commercials. I think they wasted a TON of money on those spots. Commercials during the Oscars can't be cheap, and they had a ton of them.

I think that money could have been better served either with a much better teaser commercial, or simply just wait for some compelling content to actually be available and then start up with the commercials. Oh well, it's Samsung's money to waste, not mine. I'd be pissed if I was a shareholder though.
post #9 of 11
Quote:
Originally Posted by Anthony1 View Post

I'm not going to disagree with alot of your points, but regarding not having any 3D content to sell, my take is.... why have any commercials at all right now? They don't need any commercials yet. At least wait until the ESPN channel starts and Sony releases the 3D firmware for the PS3. Wait for something interesting to be available before starting up with these commercials. I think they wasted a TON of money on those spots. Commercials during the Oscars can't be cheap, and they had a ton of them.

I think that money could have been better served either with a much better teaser commercial, or simply just wait for some compelling content to actually be available and then start up with the commercials. Oh well, it's Samsung's money to waste, not mine. I'd be pissed if I was a shareholder though.

LOL! What good is the PS3 upgrade without 3D BD's?

Do you really believe Joe Sixpack is going to walk into a Best Buy and drop $3200 to $3500 on a 3DTV setup?

Who buys brand new technology? The early adopter. They know all about 3DTV.

Why wait until June, when you can start selling 3DTVs at BIG margins now. They are still top of the line HDTVs. And 3D BD players play 2D BDs with no problem at all.

Plus the Samsung 3DTV is different than the Panasonic. It has 2D to 3D conversion. Good, bad or indifferent, they can watch some 3D.
post #10 of 11
Ithink that Samsung and Panasonic were very smart to advertise and sell their new top of the line 2010 models now which include 3D functionality. With the faster and more complex video processors chips required for 3D these new models will also have benefits for 2D content such as better upscaling algorithims, better vector adaptive moiton compensation code for de-interlacing of interlaced content, and less lag for 2D gamers due to the hiigher speed processor chips.
IMHO Sony is going to have a heck of time catching up to Samsung, and Panasonic in 3D if they still plan on waiting till June to release their new top end models that support 3D.
post #11 of 11
Quote:
Originally Posted by walford View Post

Ithink that Samsung and Panasonic were very smart to advertise and sell their new top of the line 2010 models now which include 3D functionality. With the faster and more complex video processors chips required for 3D these new models will also have benefits for 2D content such as better upscaling algorithims, better vector adaptive moiton compensation code for de-interlacing of interlaced content, and less lag for 2D gamers due to the hiigher speed processor chips.
IMHO Sony is going to have a heck of time catching up to Samsung, and Panasonic in 3D if they still plan on waiting till June to release their new top end models that support 3D.

Sony to ship 3D TVs in June 10th, unveils glasses, too

Quote:


Sony announced that it will begin selling 3D TVs in June. They will also provide the PS3 3D upgrade with the new TVs. Sony's first 3D TVs will be the Bravia XBR-LX900 in 40" ($3,200) and 46" ($3900). The TVs will come with two pais of 3D glasses. In July Sony plans to release six new sets: 52" and 60" models of the same series, and four "3D-Ready" models that will not have glasses or infrared transmitters bundled.

http://www.3d-display-info.com/sony-...ls-glasses-too
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