MY TWO CENTS - 3/16/10 - by Digital Bits editor Bill Hunt
Call it the worst kept secret on the planet... but here you go: 20th Century Fox is about to officially announce the DVD and Blu-ray release of James Cameron's Avatar on 4/22. Yes, that's a Thursday, but it's Earth Day, which is the point. Don't expect any extras, however, because you won't get any - just a menu. According to The L.A. Times late yesterday, that's being done to maximize the video and audio quality by devoting all the available disc space to it. Here's the thing though: The studio obviously already knows its going to be double-dipping on the title later this year with a more elaborate multi-disc special edition (due in November according to the Times piece)... which shouldn't come as any surprise to you. But neither this round, nor the November version, will be 3D. That'll likely come in a third dip a year or two from now. You see, in order to sell more than a few dozen copies in 3D, Fox needs the market for 3D on Blu-ray (meaning capable players and displays) to... well, frankly EXIST... first. So for now, it's movie-only versions on Earth Day, more elaborate versions in November and no 3D this year.