Is Bose overpriced? Yes.
This really isn't even debatable.
Bose has the highest markup of any speaker manufacturer.
Bose uses the lowest quality parts per dollar spent of any manufacturer.
While Bose's support may by better than Sony, pretty much any internet direct speaker company will have significantly better (US based) support.
Bose is also designed purely for aesthetics, not sound quality. They are built to be small. That's it. It's very difficult to make tiny speakers sound good, which is one reason why Bose sounds horrible to anyone who has a decent ear. They are not capable of accurately reproducing a majority of frequencies, and that's precisely why Bose is the only company to not publish frequency response charts.