2010 Mitsubishi 3DTV Press Release

Mitsubishi Digital Electronics America Announces Its 2010 Large Screen 3D DLP Home Cinema TVs

New Immersive Sound Technology and Streaming Internet Media Bolster 3D TV Experience

IRVINE, Calif.--(BUSINESS WIRE)--Mitsubishi Digital Electronics America, Inc. (MDEA) today announced its 2010 line-up of large screen 3D1 DLP® Home Cinema TVs, which integrate 16-speaker 5.1 channel Dolby® Digital surround sound and internet media streaming capability, delivering the ultimate 3D home entertainment experience. Offering the most 3D TVs in the industry, MDEA brings an unparalleled, immersive 3D experience home with its cinema-like 60, 65, 73 and mammoth 82-inch screen sizes.

MDEA has been selling 3D-ready TVs since 2007, was the first to demonstrate 3D TV at retail, and has been showcasing 3D directly to consumers for over two years running. The 2010 line-up represents the fourth generation of 3D-ready TVs from MDEA. Its large screen 3D DLP Home Cinema TVs utilize the same core DLP technology that is used in the vast majority of 3D movie theaters. DLP technology is up to 1,000 times faster than LCD technology, providing for a more realistic, sharper 2D and 3D viewing experience.

“3D is a large screen, immersive experience, and we’re proud to offer consumers the most affordable line-up of 3D TVs available today, in cinema-like 60, 65, 73, and 82-inch screen sizes,” said Max Wasinger, executive vice president of sales and marketing, Mitsubishi Digital Electronics America. “3D represents the highest level and most advanced form of home entertainment, and we clearly see our 3D DLP Home Cinema TVs playing a key role in meeting consumers craving for the best, most advanced 3D home theater experience.”

Ultimate in Home Entertainment

Significant, new feature enhancements for 2010 3D DLP Home Cinema TVs include StreamTV™ Internet Media and Immersive Sound Technology. StreamTV™ enables instant access to an extensive library of high quality entertainment and social media content, featuring over 100 different applications including Vudu movies, Pandora, Flickr, Picasa, Facebook, Associated Press, The New York Times and more.

The newly integrated Immersive Sound Technology utilizes a 16-speaker 5.1 channel Dolby® Digital surround sound system to deliver perfectly balanced home theater audio, without the need for separate components. Diamond 838 models of MDEA 3D DLP Home Cinema TVs now join 3D sound with a brilliant 3D picture, for the ultimate in home entertainment.

All 638, 738, and Diamond 838 series 3D DLP Home Cinema TV models for 2010 include 3D DLP Link, Brilliant/Bright/Natural and Game Modes, Plush 1080p, 3 HDMI with CEC, HDMI-PC Compatibility, 2 Component/Composite Video Inputs, and MDEA’s exclusive 6-Color Processor™ which provides significantly more color reproduction than typical flat panel TVs.

The MDEA 738 series is available in 60, 65, 73, and 82-inch screen sizes, and offers StreamTV™ Internet Media, USB Wireless N Network Adapter Compatibility, Plush 1080p 5G 12-bit Video processor, Smooth120, EdgeEnhance™, DeepField Imager™, Advanced Video Calibration, and Universal Remote Control.

MDEA’s Diamond 838 series boasts three premium 3D DLP Home Cinema TVs in 65, 73, and 82-inch screen sizes. In addition to all features within the 638 and 738 series, each Diamond model includes 16-Speaker Immersive Sound Technology with 32W total system power, Bluetooth® A2DP Audio Streaming, Center Channel Mode, Surround Channel Outputs, Subwoofer Output, Dark Detailer, PerfectColor™, PerfecTint™, ISFccc® Advanced Video Adjustments, 4 HDMI with CEC, NetCommand, and Wired IR Input.

“With the advent of the unprecedented box office success of 3D feature films such as Avatar and Alice in Wonderland, it is clear that consumers have fully embraced the large screen 3D experience,” said Frank DeMartin, vice president of marketing, Mitsubishi Digital Electronics America. “The thrill of 3D is to feel as though you are a part of the action, and our mammoth 82-inch 3D DLP Home Cinema TV delivers that immersive experience in the home by featuring three to four times the viewing area of a small screen 46-inch flat panel 3D TV.”

Availability and Suggested Retail Pricing

638 Series

WD-60638 - $1,199.00 WD-65638 - $1,499.00 WD-73638 - $1,999.00

738 Series

WD-60738 - $1,399.00 WD-65738 - $1,799.00 WD-73738 - $2,399.00
WD-82738 - $3,799.00

838 Series

WD-65838 - $2,199.00 WD-73838 - $2,799.00 WD-82838 - $4,499.00


About Mitsubishi Digital Electronics America, Inc.

Mitsubishi Digital Electronics America, Inc., manufactures and markets a comprehensive line of premium quality 1080p 3D DLP Home Cinema TVs and Unisen™ Immersive Sound LED TVs, along with the world’s first laser TV: LaserVue®. Recognized as the world leader and innovator of large display high-definition televisions, Mitsubishi Digital Electronics America builds products that lead the industry in quality, performance and ease-of-use. For additional information about MDEA, visit www.mitsubishi-tv.com.

LaserVue is a registered trademark of Mitsubishi Digital Electronics America, Inc. Unisen, StreamTV, 6-Color Processor, EdgeEnhance, DeepField Imager, PerfectColor, PerfecTint are trademarks of Mitsubishi Digital Electronics America, Inc. DLP is a trademark of Texas Instruments. Dolby and Dolby Digital are registered trademarks of Dolby Laboratories.

¹Mitsubishi 3DTVs (738 and 838 series) currently support the side-by-side 3D signal format. For support of other 3D formats, such as top-bottom and frame packing (3D Blu Ray standard), Mitsubishi 3DTVs will require the use of a 3D source device that outputs the 3D checkerboard format or a 3D source device coupled with the Mitsubishi 3D adapter. In all cases an emitter and matching 3D active shutter glasses or DLP Link active shutter glasses are required in order to view 3D content.

In order to display 3D images, Mitsubishi 3D Ready DLP Home Cinema TVs require the use of a 3D source device coupled with the Mitsubishi 3D adapter or other source devices that support checkerboard display formats for display of 3D games, 3D broadcasts from terrestrial/cable/satellite and 3D Blu-Ray disc content. In all cases an emitter and matching 3D active shutter glasses or DLP Link active shutter glasses are required in order to view 3D content.

The Mitsubishi 3D Adapter may be used to display 3D content only when connected to a Mitsubishi 3D Ready TV or a Mitsubishi 3D TV. A 3D source device coupled with the Mitsubishi 3D adapter is required to support display of 3D games, 3D broadcasts from terrestrial/cable/satellite and 3D Blu-Ray disc content.

I think 738 & 838 series support both SbS & CB.

My interpretation is all the 3DTVs support checkerboard sources without the adapter, and the 738 & 838 also support SbS without the adapter.

Agree, disagree, other?

Yes, I'm aware of that.


Since that's how DLP RPTVs process 3D, it's not a surprise some confusion may exist.

If I were Mitsubishi, I would offer a special deal on the 3DC-1000 for all new 3DTVs; that way the customer is covered for all possible sources.

My guess is they feel for many customers, specifically those with cable and DBS (SbS 3D), and those who buy a BD player with CB or SbS output, they won't need an adapter with the new 738 & 838 series.

Please post all questions regarding Mitsubishi in this topic, and I should be able to get answers direct from the source in the next few days.

To the best of my knowledge, the term 'support' does not change how the DLP will display the 3D images, meaning there will be an internal conversion from SbS to CB; exactly as the external adapter will do for the other DLP 3DTVs.

If that's correct, then the quality of the source will determine image quality, not the display, in this case. At least to the extent the approach the DLP 3DTVs are using compared to other 3DTVs; e.g. Plasma, LCD.

We'll see what they say.

Right, but since the only way a 3DTV DLP can do 3D (at least for now) is CB, so the impact on different sources is all the same, except for a source that does CB on it's own, like some of the BD players.

Since BD should have additional advantages from a bandwidth perspective, it should look better anyway. I think.

A lot of this is nothing more than speculation, and regardless of what anyone says, we'll have to see it to know for sure.


I agree about BD, but for other sources, I'd bet Mitsu will use the exact same approach and technology for the internal processing on the 738 & 838 series as the 3DC-1000. Why would they reinvent the wheel?

Again, I will ask.

Information from Mitsubishi:

- All Mitsubishi 3D ready DLPs are compatible with DLP Link glasses, and all 3D ready DLP's have the 3D Port for external emitter use. This includes 3D ready DLP sets dating back to 2007 model year products.

- Information regarding the 3DC-1000 adapter has not changed, meaning the price and date of availability is not yet released. They did say when the adapter is available in late spring, it will be at a wide variety of sources including retail and from Mitsubishi directly.

- There is no difference in performance between using an adapter with 3D ready DLPs and one of the new 738 & 838 series DLPs with internal 3D checkerboard conversion. The example given was to take two identical SbS sources, and run them both into a 738 or 838 set, one using the 3DC-1000 adapter (bypassing internal processing), one going directly in with no adapter; they would look identical.

- Any source that can output checkerboard 3D, like the recently available Panasonic BD player, can be used with any of the Mitsubishi 3D ready DLP sets without the 3DC-1000 adapter.

- All LaserVue sets are 3D ready and again like the DLPs can be used without the 3DC-1000 adapter from a checkerboard source, and will require the 3DC-1000 otherwise. LaserVue is the future for Mitsubishi 3D & HD.

- Mitsubishi will have additional news as the year goes on regarding their 3D efforts.

- More to come on Mitsubishi 3D shortly.

1.3 is correct for the sets mentioned in the press release.

This applies to all Mitsu DLP sets: It's erroneous to believe the auto iris can be shut off. There is a service menu control for it, but as soon as you exit the service mode, regardless of where you leave the setting, the set will revert back to auto iris on.