Originally Posted by tesseract67
So much for "placebo effect". You chose the cable that best matched your system, and you used your ears to do this.
Not taking sides on this subject but some reasons why sighted "tests" and knowing which cable is playing would be a factor in picking one cable over another:
1-one is buying because one "falls in love" with the looks of a cable which may bias him into thinking it's also the best sounding because he wants it to be.
2-one chooses because of brand name. He may be more familiar with a brand so he "trusts" that one more than some more obscure brand.
3-if he knows the price. Maybe the most expensive one is too expensive and he never buys the least expensive because he's always perceived least expensive with being cheap quality. So he goes with one in the middle of the pack because he believes he'll get the benefits of the trickle down sq from the top of the line.
4-maybe he has a friend who's opinion he respects, maybe alot, because this guy does alot of tinkering with his equipment, owns more expensive equipment then he does or owns what he believes is equipment better than his own and this friend recommends a certain brand or says something like he wouldn't buy anything else. Now he's listening to the same cables and this is in the dark recesses of his mind, or even that he doesn't want to look like a fool to his friend since his opinion is trusted.
5-maybe he's read reviews and the reviewer has pointed out flaws or downsides in what he heard but another review where the reviewer doesn't mention anything about flaws in another cable not because there weren't any but he just didn't mention any or he talked about the great synergy with whatever pre or amp or other equipment he was using and he just happens to own the same piece.
6-maybe he has a bias to copper, silver, solid core etc.
So maybe he thinks he's buying because of what he hears but in reality there are other factors contributing conciously or unconciously.