You are comparing oranges to apples.
quote=Gizmologist; Canare is considered the premier cable in the industry for several reasons. Quad star lay for dramatically reduced noise incursion. Extremely durable jacket, excellent shielding, great price, ready availability, excellent FR characteristics through the entire audio spectrum." unquote
From BB: "Yet the other companies are all lying?! Still no one say use home depot wire and instead say one should be buying cable like this?! I am just assuming since cable makes no difference really that nice cheap solid built home depot cable is what all are using. Yet I don't see anyone saying just go out and buy the real cheap stuff from them or Radio Shack for that matter, yet push for Canare and Belden. Just seams a bit off if you follow me. Like I said I won't claim or even suggest cables make a difference, I have 12ga wire that I paid less than $.50 a foot for."
Canare quadstar is not designed for speaker or unbalanced IC however it can be used. There will be no real dramatic change in SQ from a standard single ended IC. The noise immunity is of paramount importance in balanced signals in the pro world as these cables are intermingled with all types of other signals with clock, data, high and low level audio, mic lines, lighting and power cables etc.Several other manufacturers make equally as good a cable in the same genre and we use them all. I just prefer Canare for the reason i have listed. ____
For instance, Beldens 8412 was the industry standard for almost 60 years. It is a 2 conductor, 18 awg braided shielded pair with rubber conductor insulation and outer jacket with cotton thread cable packing inside. That cable is still available but most do not use it as it will dry out and become brittle and the rubber jacket is a PIA to work with as opposed to the silicone based jacketing and conductor insulation of many newer series.
For speaker cable I use 12-4 SO or SJO rubber jacketed as it is tough readily available, cheap and reliable. I buy it from Anixter, HD. Lowe's, and Graybar.
When we make large quantities of connectorized cables we buy 5,000ft spools from Anixter Lowe's and HD carry 250ft spools which we buy on emergency basis but they sound just the same as they are both 12 awg and made of copper, the most important reason.
Several hundred thousand feet per year avg.
If you noticed, the majority of the big selling points are based on physical/ mechanical properties and no voodoo audiophool sales hype. We make our living using equipment and cables that MUST work, sound and look good and be reliable. That is why we use what we do.