AVS › AVS Forum › Gaming & Content Streaming › HD Radio › If HD Radio technology is to be fully adopted, then....
New Posts  All Forums:Forum Nav:

If HD Radio technology is to be fully adopted, then....

post #1 of 8
4/23/10 at 5:20am
Thread Starter 
Now that most of the "Big" corporate stations...Clear Channel..etc have adopted and is transmitting digital, It is now time for Ibiquity to do it's part.

Now is the time that Ibiquity makes an HD Radio upgrade affordable to the little man i.e. your rural FM local station. You can use a sliding cost scale according the audience they are serving. I talked with the Station Managers of a couple of small but good stations in my N.E. Texas area and they inform me that the cost of the upgrade is FAR beyond the reach of the budgets of said stations.

HD Radio needs to make this happen if a full adoption to happen. Remember, HD Radio is on c-net's top technology flops. This is what needs to happen to pull HD Radio off that list. HD Radios are now making their way to new cars as OEM equipment.

Make a move or your technology will fizzle out.
Reply
Reply

AVS Top Picks

post #2 of 8
4/23/10 at 7:45pm
frankly it doesn't matter what cnet says (no offense)

I understand costs are high but the market would take care of some of that once there's higher popularity of hd2's etc.

More exclusive content means more sales (hopefully) more sales mean more potential for ad revenue.
Reply
Reply
post #3 of 8
4/24/10 at 4:05am
On the one hand, yes definitely they should be looking at ways to make the equipment more affordable for broadcasters. But on the other hand, transmitting equipment is probably pretty expensive to begin with and there just might not be much room for them to drop the price. Hopefully as the technology continues to develop, they'll be able to lower the cost of entry so more stations can get on board with it.

I haven't yet heard of anybody broadcasting commercials on their subchannels, so I don't know if advertisers come into play yet. Every -2 and -3 I've heard has been commercial free. Other than member supported radio stations, where the extra channel(s) may bring in additional listeners who in turn support the station individually, I'm not sure that there's much financial incentive to add content through HD Radio.

That being said, I do love it and look forward to HD Radio's expansion.
Reply
Reply
post #4 of 8
4/24/10 at 3:45pm
Quote:
Originally Posted by mp3trojan View Post

I talked with the Station Managers of a couple of small but good stations in my N.E. Texas area and they inform me that the cost of the upgrade is FAR beyond the reach of the budgets of said stations.

Agreed. I live in a middle-sized city between Philly and Baltimore. Those major cities have plenty of HD, but not my local city. Very few of the stations have done the upgrade to HD, and none offer HD2 subchannels since they blew their budget on the new equipment & can't afford that second channel.

Costs need to be cut for small markets, else HD will end-up like Stereo AM (dead).
Reply
Reply
post #5 of 8
4/25/10 at 6:20am
Quote:
Originally Posted by TydalForce View Post

I haven't yet heard of anybody broadcasting commercials on their subchannels...

Now you have. We do. The HD2s (music) are commercial-free, though there are sponsorships ("Best Buy brings you Martina McBride's new album in its entirety today at noon" or "Here's the Hoedown lineup brought to you by Greektown Casino"). That's generally value-added stuff. Our HD3 channels (talk formats) carry commercials.
Reply
Reply
post #6 of 8
5/2/10 at 3:13pm
Nice to know...anyone here in the Cleveland/NE Ohio area have HD Radio that can enlighten me? The only station I know that has HD Radio so far is WGAR, but I bet there are more...maybe Q 104's got one, I hope. I'll have to find out what the HD listings are around here, and see if jumping on board is the right thing to do yet...
Reply
Reply
post #7 of 8
5/2/10 at 3:30pm
http://www.hdradio.com/find_an_hd_di...io_station.php

Shows 26 HD Radio channels in Cleveland.
Reply
Reply
post #8 of 8
5/2/10 at 4:02pm
Of the FM stations in Cleveland (and very nearby) that I have listened to, some:
a) Mirror the main channel
b) Some have similar programing (some with less commercials)
c) Some have foreign language programing
d) At least one has unexpected programing. WNWV has a true classical program from WKSU (the transmitters are widely separated)
Reply
Reply
New Posts  All Forums:Forum Nav:
  Return Home
  Back to Forum: HD Radio

AVS Top Picks

AVS › AVS Forum › Gaming & Content Streaming › HD Radio › If HD Radio technology is to be fully adopted, then....