It's good that we are starting to hear feedback from buyers so thanks to all for the comments and observations. I too am interested in the reduction in glare relative to the 550 as I am concerned that my room will allow too much ambient light even with window treatments due to open access to other rooms. I prefer to watch in the dark, but my schedule doesn't always allow it, especially living in the southern US and especially in the summertime!
I want to like this TV (especially since I have very little interest in 3D and the 60" is a nice compromise...not to mention I hate being a lemming
). I am considering it along with the models (LG 550, Panasonic VT25 and V10, and Samsung C8000). Frankly, however, I am concerned that the going price (MSRP is crazy) is too high relative to the competition at this point. Of course, I only care about PQ/value/long-term reliability, and have little interest in the non-PQ features. Perhaps these features are worth the extra cost to some folks and I'd welcome your opinions on that. I might easily be missing something here that the LG has (other than set design) that the competition does not.
Honestly, I am anxious to see Chad's review (I consider him a trustworthy source). Knock a couple or few hundred off the price I am seeing around the 'net and from AVS Forum sponsors, and I'd be far closer to pulling the trigger.