I finally made the plunge!!!
just to let you guys know, i bought it at sony styles store with the bundle... but instead of the BDVE-570, they replaced it with the BDVE-770W.
it's the rear wireless ones, retail for 100$ more. they didnt have any 570's on hand, so im assuming it was replaced for stock/inventory reasons.
just dont apply the update firmware, read that both the 570 and 770W will lock up.
btw, my first HDTV too
my brother had the XBR4 series.