Originally Posted by jmpage2
What could Intel possibly have to gain by appeasing Hollywood overlords? The only explanation is that Intel is courting them for some other reason.
They don't produce content, so they must think these features will increase their chip set sales.
Security is part of their overall strategy, they bought McAfee and announced (with no details) that they've developed new hardware antivirus technology. Though DRM isn't the same as security, it might be part of the same thrust.
Their Atom processor has also gotten the design wins for Google TV, so perhaps they are thinking they can build share in that space with this technology.
Seems to me it will be a tricky balancing act for them. Locking out content that people can play on existing Intel chips will only result in driving those folks to AMD when its time to upgrade. And it doesn't seem likely that the content distributors will take a DRM solution that leaves AMD (and older Intel chips) out - at least not when they are distributing content to a traditional PC.