Originally Posted by DrDon
I had an owner early in my career - probably the smartest broadcaster to ever live - who said there's no such thing as a station you can't sell advertising on. There's only lazy salespeople.
And that's really true in a cluster. No AE's going to hawk $10 spots on an AM when he also reps several FMs that pull in $100/spot. Bigger commission checks.
I have seen junk stations priced so low, the pitch was "you can't afford NOT to buy us." Things never showed up in the ratings, didn't really deliver results, but paid the bills with buck-a-spot deals. Drove OUR AEs nuts because clients would actually play that against our rate card.
The proper response to that is "you get what you pay for." Want to buy a advertising solution instead of just air time? Buy with us.
A station at the Jersey Shore sells $5 spots on one of their signals that covers LBI...trying to get a foot in the door there was like pissing in the ocean to change the tide.
Oh yeah...the topic. AM HD sounds great, when it works. Unfortunately, there are way too many stations crammed on the dial, an obscene amount of man made noise, and in many cases a lack of programming, to get AM HD to fly. With the HD radio in the center of the room & the supplied loop, I can only get WOR to lock in HD. WPHT, WIP, WFAN & WCBS blink the light, but wont lock. None of the Philly & NYC AM's that aren't the big blowtorches are lost under a sea of noise, analog OR digital.
How many people are going to get a select-a-tenna to pull in Dr. Laura in digital stereo? If there was a AM oldies station running IBOC, I'd have the pro select-a-tenna already being shipped to my door....