with a local retailer you can take it back."
That is a huge at least for me. I decided, based solely on my formula of emotion and voodoo and devoid of any quantitative analysis, that I would spend $120(+/-) more to buy a TV locally. Saving say, $75 wasn't worth the time lost from accrued vacation hours, the potential for shipping delays/problems, and losing the ability to deal with a local merchant for return/exchange/service if needed. That was another huge bonus in finding this thread on AVS, seeing the price others posted at a retailer in Texas (Fry's) and recognizing it was a chain with a B&M store near me got me a refund of almost 25% of the purchase price of my TV.
Along with all your work in the calibrations, thank you for that too Nick!
I was thinkin', given BB 30 NQA return/exchange policy, I could audition a new set every month. And for special occasions, I could even 'buy' a $12,000 home theater for the weekend.