Nobody is going to adjust it for you unless you pay for a calibration. If you purchase at BB, I wouldn't trust them to calibrate it correctly. It's just too hit and miss with them. A good, professional calibration will cost you around $250 - $300 depending on what you have them do (2D/3D, etc). You can always go to the Display Calibration forum and see which calibrators in your area that people are recommending. Or, you can learn to adjust it yourself with a calibration disk which is really the best thing to do. Calibrations don't last forever so as components age, they may need to be checked periodically. Some cals will last longer than you own the tv but it all depends on the mfr, model, etc.