If they plan to sale any in the U.S., the price better be much lower than 3K. You can get the JVC RS40 around that price range. I wouldn't even consider the Sharp unless it was at or below 2K.
I am currently an RS-35 owner, but if I wanted to buy a new projector (which I don't right now), I would certainly give the Sharp strong consideration even at the same price or a little more than the RS-40. This is based on my experience owning a Sharp 20k, a projector which in some ways was better than my current RS-35.
BTW, guys, please...NO STREET PRICES
...MSRP only. So, in this case, we are comparing the $4495 RS-40 to the ~$3500 Sharp....