Originally Posted by Audiophilip
Plain and simple, Bose has the market cornered on people - amateurs - who want a sound system for their home - but want it to turn on and "just work".
Through some miracle of god, companies like Bose have either located or built a demographic of people who don't shop around - don't compare products - and don't want any flexibility whatsoever - they want something with little more than an on button. They want to be able to buy it and "just use it". The customer base tends to be uninformed shoppers with disposable income whose time is "much too important to waste on details".
To this demographic, if something doesn't sound terrible, it sounds "amazing". These people have nothing else to reference it to. Nor do they care to.
It's frequent that buyers of these types of products have no experience with audio equipment at all, let alone other brands or configurations of products that provide much more, for much less money. If they did have the experience and exposure, it's highly unlikely they'd buy this garbage in the first place.
Somehow Bose has made a name for itself as a "premium sound company". Apparently people with more money talk more to others. In my experience, it's typically upper income people who would purchase products from companies like this. When it comes down to it, these people are, plainly stated, lazy. They can't be bothered.
Bose home theater equipment, for example, sounds absolutely terrible. HORRIBLE. Embarrassingly bad. Especially for music. However, their customers are almost always oblivious "entry level" consumers. Any surround sound system would sound incredible to these people.
An interesting experiment would be to slap Bose logos onto a $100 Walmart surround sound system. I guarantee that these people would rant all day about how it sounds. It would actually have nothing at all to do with the product itself. It's all about brand and lack of functionality (see: ease of use)
All about it.
Anyone that does take a second to stop, think, and listen will find that a $150 entry-level receiver, a $75 Bluray player, and $50 worth of speakers absolutely blows away Bose's top of the line system - by a longshot. You know, the system that costs $3000 - $4000. The one that costs pennies to make. Ah, marketing. You've got your market cornered.
You know, nobody can be bothered with connecting a dozen wires. Or taking ten minutes to follow very simple step by step instructions showing exactly how to set something up. Because it's the end of the world if these people need to take any time at all out of their "busy lives" to set something up, or make adjustments to improve the performance of their product.
Bose systems are designed to be stupid-simple to use, and that's what these people want. On buttons.
Rather than actually buying a quality product, these types would rather piss their money away on something, again, with little more than a shiny logo. These are the people who thrive on things being barely visible - or sleek - or "taking up as little space as possible". Visually aesthetically pleasing products. Like artwork...
In the long run, these people couldn't give a rat's behind what something even sounds like. If they did, they wouldn't own Bose products. Plain and simple.
Also, flexibility is intimidating to this customer base. God forbid that they need to take a minute to learn something. "My time is money".
It's the essentially the same customer (fan) base as Apple. You can strip away the flexibility, functionality, value and modern amenities of a product, and mark that inferior piece of junk WAY up. That is, as long just as long as the product is dumbed down and "stupid-simple" to use. "It just works". Buttons and "wires" are scary stuff! The market is standing by waiting to toss away ridiculous amounts of money on your deplorable products that lack features and flexibility that everything else has.
People have become much more lazy and generally self-involved. The concept of paying much more to not have to deal with any details is accepted practice.
People don't want to have to think. About anything. Ever. We live in a lazy self-involved society where people claim that they don't seem to "have the time". This means not wanting to put a second of effort into shopping around, learning what they're buying, making adjustments to a product that they've purchased, or take a mere second more out of their self-important lives to discover better products.
"Hey, I'll buy a Bose! I've heard of those! My friend at the office has one of those radios and it sounds great! I hear it's good stuff!"
Silly consumer. How wrong you are.
If someone wants to pay 500% more for something because it "doesn't have to be adjusted", what's stopping them? Obviously they're fine with throwing their money away, and buying complete toilet fodder. With an on button. That "just works". But hey, it's all about name recognition, right? It's really pathetic, if you ask me.
"Better sound through marketing". That's what it boils down to in the case of Bose.
But hey, despite a company's underlying sleaze, or pathetic products, I suppose one can't disparage them for being able to corner and "shoot fish in a barrel" while raking in their cash with the other hand. They're certainly not shy about doing so, either.
Bose has built, and any company could build a reputation as being a leader in their field by hiring nauseatingly polite and crafty people to market, sell and support their terrible products.
Be it slick displays that prevent you from comparing their products to other products, or dime-store quality proprietary mass produced "cut down to the studs" products garbage engineered to be obsolete in a mere few years... as long as people talk about and "show off", your stuff, you're good to go. Companies like this absolutely thrive on being a cash vacuum directly linked to their customer base's wallets.
It's all about prying into wallets as much and as frequently as possible. But their customers pretty much ask for it. Enjoy your inferior pathetically oversimple products with "round around the edges" human beings representing the company. It's not about quality. Not flexibility. Not value. If it was, Bose would be boarded up and long out of business.
I worked for the company for about 5 years, about 5 years ago. I've seen the inner workings, and managed to absorb a lot about how the company works, how the products are, and more importantly how uninformed the customer base is. It's sad, really. Really sad.
I best be cautious in posting this, however. Bose is extremely "litigious". They're a very greedy company. They are the type of company to come after you with an army of lawyers for speaking of Bose in a less than flattering fashion, even if what you say is 100% true. And in this case, it is. True.
On that subject, Google "bose lawsuits" sometime, and read a couple articles. It's pretty sick. I am glad to have left the company when I did. They're an awful company that's terrible to work for. Money money money money money.