Well, obviously I know next to nothing about tv engineering ... that should be crystal clear in my prior choice of a 3LCD. What I do know, in my own little mind, is that it showed me the best picture available at the time, and that was 720P max side by side with the top of the line 1080P big rigs. As always, a lot of it is all about personal perception in the long run. I do remember seeing some fairly poor reviews and commentary on the tech at the time, and as usual, worried, pondered, evaluated ... and then went my own way.
Thanx for the link - here's a notable quote that I've committed to memory:
Unlike Samsung (and now LG), Sony do not advertise explicit control over the Deblur and Dejudder parameters of the Motionflow system. What does that mean in practice? Normally, this means that if users want to reap the benefits of the higher motion clarity given by the system, they have to tolerate some degree of motion interpolation during films, which makes them look very tacky and video-like. Fortunately, closer testing reveals that this functionality actually is present here, meaning that the Sony KDL40EX703 can be configured in a way which preserves the filmic motion of movies and avoids the soap opera effect. Setting [Film Mode] to Auto1″ allows our Sony KDL40EX703 sample to interpolate motion to its heart's content, giving films the unnatural video feel. Auto2″ on the other hand protects against this, and using the Auto2″ [Film Mode] alongside the Motionflow system means that users can see films as intended, and with clear motion. We tested this with all three dominant input signal types: 24p, as well as 50hz and 60hz sources, and confirmed that with this configuration, all retained their filmic look. Excellent!
Good to know. I'd think there's a lot more options hidden away in the super secret service menus. That can be sort of like russian roulette if you don't know the super secrets of how NOT to blow the thing up, which I suppose has something to do with why they hide them in the first place. I do think that the standard options for picture adjustment are lacking, but that's true for any set. Both LCDs I've got benefited enormously from grayscale and red push tweaks.
Also worth noting tho ... the British 703 series you linked comes with a Sharp panel, and everything I've seen on the 710s available stateside says Samsung. Apples and oranges again. Drat. Any volunteers who have one handy willing to tear theirs down and settle the question? AssUming of course, anybody's got one, there's any continuity across the different screen sizes, and there's any way for the amateur sleuth to decode the part numbers once you gut the thing ... I do think it'd be a major hyuk if two "identical" units got ripped open and found to have little or no similarity under the covers. Not unheard of with early production runs.