The bulb looks to be just about exactly the same as the OEM bulb.
The only difference I can tell is in the wires. On the last two pictures in the first set you can see the OEM on the left has matte or flat colored wires and the Genie lamp on the right appears to be a bit more "shiny".
( I am well aware that the color of the wires has no impact on the overall performance of the bulb)
Here are a few of the Lamp in action.
I took the pics with my phone so sorry for the quality.
The first two are in ECO mode and the second are Normal.