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mini price drop (ex USA)

post #1 of 4
11/2/10 at 10:39am
Thread Starter 
Good news for non-USers: 100/£50 price drop

cnet

'course, still more than US pays
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post #2 of 4
11/2/10 at 11:12pm
Apple is probably considering the low end is more price sensitive, and since the $ depreciated about 30% against most foreign currencies in the last 6 months, it was not that costly to have a fairer exchange rate...
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post #3 of 4
11/3/10 at 1:23am
Quote:
Originally Posted by geeji View Post

Apple is probably considering the low end is more price sensitive, and since the $ depreciated about 30% against most foreign currencies in the last 6 months, it was not that costly to have a fairer exchange rate...


Apple almost certainly buys currency futures to protect against short term changes in the exchange rate.

Perhaps this was done to protect against individuals importing US minis and reselling them. At today's exchange rate a retail US market mini is about £435. Even after adding in import duty and shipping that's still well below the old UK retail price.
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post #4 of 4
11/3/10 at 9:26am
Quote:
Originally Posted by Andrew535 View Post

Apple almost certainly buys currency futures to protect against short term changes in the exchange rate.

Perhaps this was done to protect against individuals importing US minis and reselling them. At today's exchange rate a retail US market mini is about £435. Even after adding in import duty and shipping that's still well below the old UK retail price.

that thought lines up well with some employees I talk with at Apple; Here in Orlando anyway, they have significant purchases by those here from overseas taking the goods back - many of which don't charge duty on <$500...

anyway - good move on Apple's part and good for us if it helps keep the mini a mainstream device as it seems to becoming...

ken
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