Originally Posted by Andrew535
Apple almost certainly buys currency futures to protect against short term changes in the exchange rate.
Perhaps this was done to protect against individuals importing US minis and reselling them. At today's exchange rate a retail US market mini is about £435. Even after adding in import duty and shipping that's still well below the old UK retail price.
that thought lines up well with some employees I talk with at Apple; Here in Orlando anyway, they have significant purchases by those here from overseas taking the goods back - many of which don't charge duty on <$500...
anyway - good move on Apple's part and good for us if it helps keep the mini a mainstream device as it seems to becoming...