Personally speaking, I recently chose this TV not for the 3D aspect but because it simply blew away all the other much more expensive TVs in 2D. The combo of 480hz refresh, and 10,000,000:1 CR is an inescapable advantage, and after having seen many DV sets and excellent FP systems over 33 years doing A/V, I can state irrevocably that I have never seen such exacting and correct color rendition come straight out of the Box.
As for the gloss Screen, if one is using effective light control/placement, it is a distinct advantage. Matte Screens do allow more leeway with such "in-line of sight" reflections, but if you compare two sets side by side in ideal conditions, between Matte and Gloss, the Matte looks very attenuated as far as both colors, the depth of Blacks, and observable detail.
It's something you do have to see to determine, or one will obviously feel the Matte screen has the upper hand, especially if one does have light control issues..