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NetFlix announces new plan and price increses - Page 3

post #61 of 75
Quote:
Originally Posted by rogo View Post

I completely disagree they did not raise prices except as a disincentive. For the next several years, they will be running the same DVD/BluRay operation they've been running (in fact, it might get bigger because they are still adding subs that are disc based even as they shed some) while also paying escalating rights fees for content.

From what I have read yes they are gaining customers but at the same time DVD shipments are dropping. Appears to me they are simply taking the DVD overhead and moving it to streaming which is skyrocketing. I wouldn't say for a moment the below chart is accurate but I believe the trend is undeniable.

If you look at the price increase it squarely lands harder on the higher volume DVD customers (percentage wise) which leads me to think they need to offset the larger volume DVD customers. If streaming was the cause I'd imagine they would raise the lower level plans more so.

post #62 of 75
The wife and I have about 140 movies in our queue. Of those 140 only one is available to watch instantly and it's a crappy Starz movie in lo-def and non-oar. So we won't be switching any time soon to the streaming only plan.
post #63 of 75
Netflix is taking a huge gamble on pushing streaming only. It effectively removes them from the driver's seat on what they can offer. They will be completely at the mercy of the content owners on how and when they can stream something. Their only trump card is that they own the online streaming market at this point in time. I see no other company that even comes close to having their mindshare. I would not be surprised if they had 50 million subscribers in two years.

As the novelty of streaming wears off, people will demand more selection and higher resolution. The big questions are can Netflix entice content owners to allow them to stream (and at what cost) and can broadband capacity keep up with the demand? Both are questions that Netflix has very little control over and both are critical to their success.

As for me, I have no plans on dropping disc rentals anytime soon. I plan to rent all my bluray's through them forever or at least until they provide HD streaming of acceptable quality, but since I can only get a 5-6 meg connection at best now, HD is hit and miss for me anyway and Netflix can't help with that.
post #64 of 75
I'm wondering about 1 thing. If Netflix goes to streaming only, will they add A LOT more HD movies? Otherwise, what's the point?
post #65 of 75
I think eventually Netflix will offer a pay per view option for newer releases like Amazon and others already do. That in addition to flat rate streaming catalog titles would make them the company to beat in the online video market.
post #66 of 75
Quote:
Originally Posted by Taperwood View Post

Netflix is taking a huge gamble on pushing streaming only.

I don't think they are only pushing streaming but clearly they see it as the future. Fortunately for them they have DVD customers to leverage their streaming growth. Hulu Plus has their online audience. If the numbers are even close it appears customers are the ones pushing streaming... Netflix is attempting to keep up.

As far as being a novelty I see it much like when TiVo hit. They changed the way you viewed content and in most cases you can't go back. TiVo (DVRs) lets you watch what you want and without commercials. Netflix lets you instantly select from 20,000 titles... again watch what you want when you want commercial free.

For me the importance goes accordingly...
  • Content I want to enjoy at the moment
  • Commercial free
  • Audio/Video quality

Personally I'm not buying 20,000 titles or waiting for those 20,000 titles to show up in the mail so by default streaming wins for most viewing.

I think the real war will come when online streaming dents the traditional outlets hard enough to cause pain. I see it more as a threat to commercial TV than Blu-rays. Blu-ray will get hit but the traditional outlets might get blown away at least in their current configurations.
post #67 of 75
Quote:
Originally Posted by Charles R View Post

From what I have read yes they are gaining customers but at the same time DVD shipments are dropping. ... If streaming was the cause I'd imagine they would raise the lower level plans more so.

We'll see if DVD shipments are dropping eventually in the financials. I'd argue their costs on that are material and require some degree of disclosure.

As for streaming, the price is only going to go up. Content is not free and much of the content they have is destined to cost more later. But the reality is they want the huge base and are taking a bit smaller margin early to get it. I don't blame them, but that said, I'd be stunned if it isn't $10 within 3 years for streaming only.
post #68 of 75
I think we'll see tiered pricing with options to get newer releases and/or from specific content creators. As noted, content costs money, my bet is that it will be even higher than $10 for the base streaming only package in 3 years.
post #69 of 75
Quote:
Originally Posted by Charles R View Post
I have the 1 out at a time plan and my account states...

You may watch instantly on up to 6 unique devices:
Including personal computers and Netflix ready devices. You may also use this page to manually de-register devices you no longer wish to use for watching instantly. A deactivated device can be reactivated later if you wish to resume using it.

I was told last week by Netflix that the Streaming Only plan allows for up to four devices to stream concurrently.

With the streaming plus disc plans, it's the same as before. One out allows one device at a time to stream. The two out plan allows up to two devices to stream concurrently. The three out plan allows up to three devices to stream concurrently. The four and up plans allow for up to four devices to stream concurrently.

I just wish they would increase the Netflix device limit from the current six. I have over a dozen Netflix enabled devices and they continue to grow. So I am constantly having to remove and add devices since I don't use the same devices for Netflix streaming on a regular basis.
post #70 of 75
Quote:
Originally Posted by rogo View Post
We'll see if DVD shipments are dropping eventually in the financials. I'd argue their costs on that are material and require some degree of disclosure.

As for streaming, the price is only going to go up. Content is not free and much of the content they have is destined to cost more later. But the reality is they want the huge base and are taking a bit smaller margin early to get it. I don't blame them, but that said, I'd be stunned if it isn't $10 within 3 years for streaming only.
Maybe it will be $10 a month in 3 years for streaming only. But you can be sure that it will be higher resolution, more selection, and a refined user experience. So it will essentially be unlimited rentals on up to six devices simultaneously for just a little over half the price of having three DVDs out at once five years ago. And then maybe Netflix will be the new Comcast and we'll see annual price hikes until we are gouged beyond belief.

Or maybe it will be lower. When the DVD infrastructure goes away...and if that chart is even remotely accurate the turning point for dumping the DVD business is not far off in the distant future. That trend down for DVDs is going to accelerate, driven by tablets, smart phones, and who-knows-what type of form factors that will be coming out that don't have a DVD drive.

Content producers are going to have to embrace a licensing model that supports profitable distribution because consumer preference is going to drive delivery in that direction. There are all sorts of strategies that become available through streaming for monetizing your assets. It's going to be interesting to say the least.

But to say conclusively that the price will go up for streaming? Don't count on it. The economics are not so clear.

And Aaron that is not correct. With "streaming and one out" you can have up to six devices authorized to stream and streaming concurrently. I know because that's what I have and I just last night deauthorized one device and authorized another when it told me I had reached my six device limit.
post #71 of 75
Quote:
Originally Posted by Ironlight View Post
...........And Aaron that is not correct. With "streaming and one out" you can have up to six devices authorized to stream and streaming concurrently. I know because that's what I have and I just last night deauthorized one device and authorized another when it told me I had reached my six device limit.
https://www.netflix.com/Help?faqtrki...urrent+devices

Quote:
Q:Can I watch movies instantly on more than one PC or Netflix-ready device?

A:Some membership plans allow you to watch simultaneously on more than one personal computer or Netflix-ready device. If you are on the 1-disc-out-at-a-time plan, you may watch only one device at a time. If you are on the 2-discs-out-at-a-time plan, you may watch on up to two devices at a time. Members on the 3-disc plan can watch on up to three devices. The maximum is four devices -- available for members on the 4-or-greater-discs-out-at-a-time plan.
Your account can have up to six unique authorized devices activated (and associated with it) at any given time, including personal computers and Netflix-ready devices. For example, if you're on the 1-disc plan, you can have up to six devices associated with your account, but you can only watch one of them at a time. If you're on the 2-disc plan, you can have up to six devices activated but can only watch two of them at the same time.
I doubled checked with the CSR and was told the same thing. A maximum of 4 devices can be used concurrently. Of course the six registered device limit is still in place.

If you are able to stream to six devices concurrently then you are getting two more devices than they are curently saying is their policy.

You can always add and remove devices on your account. i do it regularly but can't have more than six registered devices at any time available to use with Netflix streaming.
post #72 of 75
The price may go up to $10 and beyond sooner than we think,

Quote:
November 29, 2010, 6:13 pm
Netflix Partner Says Comcast Toll' Threatens Online Video Delivery
By BRIAN STELTER New York Times

Level 3 Communications, an Internet networking company that recently signed a deal to deliver movies to Netflix customers, said Monday that Comcast has effectively set up a tollbooth around its broadband Internet network.

Comcast demanded a recurring fee from Level 3 to transmit Internet online movies and other content to Comcast's customers who request such content, Thomas Stortz, the chief legal officer for Level 3, said in a statement Monday afternoon, seemingly alluding to the Netflix service. The action threatens the open Internet, Mr. Stortz added.

Comcast did not immediately respond to the company's claims. A spokesman for Netflix declined to comment.

The clash appeared to expose a new battleground in the delivery of Internet video. Companies like Netflix, which streams films and TV episodes to millions of paying customers, are encroaching on the terrain of incumbents like Comcast, which is eager to protect both its subscription television business and its emerging video-on-demand business.

Earlier this month, Level 3 was named a primary content delivery network provider for Netflix's rapidly growing streaming service. On Nov. 19, according to Level 3, Comcast first made the demand for the fee. Three days later, under pressure from Comcast, Level 3 agreed to the terms, under protest, in order to ensure customers did not experience any disruptions, Mr. Stortz said.

He implied that Comcast was taking the action to impair companies that compete with its own cable and Internet services. Comcast has been promoting Xfinity, its vision of a combined television and Internet on-demand universe.

Comcast is the nation's biggest provider of broadband Internet service.

Mr. Stortz said in the statement: Level 3 believes Comcast's current position violates the spirit and letter of the FCC's proposed Internet Policy principles and other regulations and statutes, as well as Comcast's previous public statements about favoring an open Internet. While the network neutrality debate in Washington has focused on what actions a broadband access provider might take to filter, prioritize or manage content requested by its subscribers, Comcast's decision goes well beyond this. With this action, Comcast is preventing competing content from ever being delivered to Comcast's subscribers at all, unless Comcast's unilaterally-determined toll is paid even though Comcast's subscribers requested the content. With this action, Comcast demonstrates the risk of a closed' Internet, where a retail broadband Internet access provider decides whether and how their subscribers interact with content.

Level 3 said it would be approaching government regulators and asking them to take quick action to ensure that a fair, open and innovative Internet does not become a closed network controlled by a few institutions with dominant market power that have the means, motive and opportunity to economically discriminate between favored and disfavored content.

Comcast's bid to gain control of NBC Universal is under review by the Federal Communications Commission and the Department of Justice. In recent weeks, the F.C.C. has weighed adding a condition to the merger that would keep Comcast's Internet network open to competitors.

http://mediadecoder.blogs.nytimes.co...ideo-delivery/
post #73 of 75
Keenan ^^^^^

And so it begins....

I'm a Qwest DSL customer. If my prices go up because of what Comcast does, what recourse do I have?
post #74 of 75
Well, there's two sides to this story. Below is the Comcast response. It appears that Level 3 is trying to deflect some of it's cost onto Comcast. Level 3 just signed a new deal with Netflix to handle a large portion of Netflix streaming traffic and obviously they would like to minimize their cost as much as possible. Apparently Level 3 is asking for way beyond the going ratio for Internet traffic peering.

Quote:


UPDATE: Comcast Response to Level 3 Charges
Comcast Statement on Level 3 attributable to Joe Waz, Senior Vice President for External Affairs and Public Policy Counsel, Comcast Corporation:

Level 3 has misportrayed the commercial negotiations between it and Comcast. This has nothing to do with Level 3's desire to distribute different types of network traffic. Comcast has long established and mutually acceptable commercial arrangements with Level 3's Content Delivery Network (CDN)competitors in delivering the same types of traffic to our customers.

Comcast offered Level 3 the same terms it offers to Level 3's CDN competitors for the same traffic. But Level 3 is trying to undercut its CDN competitors by claiming it's entitled to be treated differently and trying to force Comcast to give Level 3 unlimited and highly imbalanced traffic and shift all the cost onto Comcast and its customers.

What Level 3 wants is to pressure Comcast into accepting more than a twofold increase in the amount of traffic Level 3 delivers onto Comcast's network -- for free. In other words, Level 3 wants to compete with other CDNs, but pass all the costs of that business on Comcast and Comcast's customers, instead of Level 3 and its customers.

Level 3's position is duplicitous. When another network provider tried to pass traffic onto Level 3 this way, Level 3 said this is not the way settlement-free peering works in the Internet world. When traffic is way out of balance, Level 3 said, it will insist on a commercially negotiated solution.

Now, Level 3 proposes to send traffic to Comcast at a 5:1 ratio over what Comcast sends to Level 3, so Comcast is proposing the same type of commercial solution endorsed by Level 3. Comcast is meeting with Level 3 later this week for that purpose.

We are happy to maintain a balanced, no-cost traffic exchange with Level 3. However, when one provider exploits this type of relationship by pushing the burden of massive traffic growth onto the other provider and its customers, we believe this is not fair. To use Level3's own words:

To be lasting, business relationships should be mutually beneficial. In cases where the benefit we receive is in line with the benefit we deliver, we will exchange traffic on a settlement-free basis. Contrary to [other ISPs] public statements, reasonable, balanced, and mutually beneficial agreements for the exchange of traffic do not represent a threat to the Internet. They don't represent a threat to anyone other than those trying to get a free ride on someone else's network.'

http://www.mediabiz.com/news/articles/?edit_id=15216
post #75 of 75
Well, at least Comcast has now publicly recognized the scope of the growth of streaming:

We are happy to maintain a balanced, no-cost traffic exchange with Level 3. However, when one provider exploits this type of relationship by pushing the burden of massive traffic growth onto the other provider and its customers, we believe this is not fair.
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