Best Speakers (brand) Please help a noob

Hi guys! I don't know much about speakers, but we are installing built-in ones to our new house. What is the best brand of speakers? I'm not sure what kind of speakers we need, but there are holes in the wall for them. Also, there is a home theatre that needs a surround sound system. Any suggestions? There is no price range, just whatever speakers are the best.

Thanks for the suggestions. I'm just trying to get an idea of what are generally the better brands for speakers. Maybe just a list of what are generally thought of as what's up there? Or if not, the most expensive brands? Thanks.

I am interested in sound quality, but it has to be more than that. Levi's makes nice jeans right? However, just because I want nice jeans, doesn't mean that I don't want nice jeans from Prada that are also aesthetically pleasing. These speakers are going to be on display and must contribute to the resale value of the home.

But I mean if you can recommend some speakers that will make my willy bigger, that would be lovely as well. (You MAY even consider them yourself, instead of making fun of 16 year old girls online...just saying. <-- See? That makes it joking...)

NOW, for anyone with HELPFUL suggestions, yes, I'm looking for speakers with good sound quality. However, I'm not ashamed to admit that it is important to me to find something with a nice look and nice reputation too. Hell, I'm not even ashamed to admit that I'm willing to spend a good amount of money on this project. So...bring it on.

The in-walls are fine if they're ugly. Especially since they are to be mounted inside a casing that will, yes, match the wall. However, the house is going to have more than just in-wall speakers. There are three rooms (one dedicated media room, one living space and one TV room) with non embedded speakers. Those will need to look nice (in addition to having good sound quality). They should all "look expensive" since they most likely will be...I'm not sure why speakers can't look nice and have good sound quality too...or do those speakers not exist? All I was saying is that just good sound quality isn't enough.

Well, I did look at the links. They weren't exactly what I was looking for but thanks none the less. Although, I'm a bit confused. If they're supposed to be "invisible", how can they be good looking too?

I was also jesting but I suppose some things are merely lost in translation.

As for the "chicks" at my country club, if they existed, they would have done some research on the internet, on their bedazzled iPhones or whatever and come to the conclusion that since I was just asking for help at first, there was no reason for you to be a jerk about it. Then they would cry and buy themselves loads of clothes to make up for the mean man who made them cry. And yes, Prada does make jeans, but mainly for men. Maybe you should invest in a pair? They're quite attractive.

Thanks for the suggestion!

I looked at audiogon.com, and honestly, none of them look so good. Probably because they are not professional pictures and they are not new speakers. I'm sure the actual speakers are wonderful. However, I'm really just looking for simple suggestions that fit three guidelines (in no particular order):
1) Must have an impressive reputation.
2) Must have good sound quality.
3) Must not look as if manufactured by Fisher Price (<-- this is a joke... kind of).

I should have been more concise and specific to begin with, but I hope my modifications have cleared a few things up. I do appreciate the time you are putting into responding and thinking of new suggestions as I understand that this is not your project, and that you have no need to put so much work into it. Thank you.

Thanks! This is really helpful!

Thanks! They're cute.