Originally Posted by TitusTroy
will the matte screen of the LW7700 have any negative effect on image quality?...also will the LW9500 have the same ultra shiny/reflective screen as the 2010 models?...hopefully not, as it was a bit too glossy for my tastes
If I remember correctly, LG claimed that they improved the AR coatings on their 2011 models. I think I read about it on one of the CNet write-ups from CES.
Regarding the 7700...I had an LH90 for a while. Great TV. The semi-matte screen doesn't have any negative PQ aspects to it--it won't pop in bright light conditions like a shiny screen LCD would, but you won't have the reflections, either. (It can still get plenty bright, however)