I'd suggest a Sony. I tried several black Friday specials and they all had issues within a year(my kids are kind of tough on them) but last year I paid a little
more for a Sony. It seems to be built much better than the no-name models. I paid $85 at Amazon but they went on sale locally a month after for as low as $69
at the time they were $100 locally + tax. I think Sony is changing models and getting rid of last years stock, I got the DVP-FX750.
I've also notice Panasonic seems to be clearincing out their portable BR player. It's 9"(my Sony is 7") and I believe it's <$130 now. I don't have BR but for those that do, it might be nice.
I like the Sonys because they have many of the nice feature of Sony home players, Panasonic is also a good brand but I have no experience with their portables.
Again I'd shy away from the off brand names, it just isn't worth the hassle if you ask me.