Originally Posted by amirm
I heard the prices at CEDIA but seems like they don't want to disclose them so I won't repeat it. Suffice it to say, there is nothing cheap here or any strategy as you mention. There can't be. These are low volume products and there won't be any money in them if they sold at low cost. Expect the product, especially the 32-channel to be expensive. Even the low-end version (4 channel?) is priced at multiples of mass market processor. The mic kit alone is $700 or something like it.
Please go back and read my original post. I have no expectation of the Trinnov magnitude32 being sold at mass market prices. I was at CEDIA too.
What I said was, in the context of pre-pro's, ..."For my money, what's missing is high quality active acoustic room correction at a reasonable price point. This is an area where the impact on performance and quality are not subtle. I'm looking forward to products like the Trinnov magnitude32 to be the game changer."
In other words, when Trinnov or any other company comes forward with something like the magnitude32 at a reasonable price, it will make a significant change to home theater enjoyment. I don't really care how many boxes it comes in if it works and has a reasonable price. Now, since one man's ceiling is another man's floor, what's reasonable for me might not be reasonable for you.
As to Trinnov's strategy, I do not profess to know what it might be. But clearly, they have put some form of their Optimizer software into a mass market receiver that has a street price of $600. Maybe that's a wild hair, but Trinnov dedicates one full page on their web site to the topic of OEM branding and licensing.
Trinnov Audio is developing a licensing program for integration of Trinnov Optimizer into consumer products, initially targeting surround processors and AV receivers.
The Trinnov Optimizer DSP solution offers a tremendous opportunity for surround products including:
- enhanced product differentiation
- show stopping customer benefits at a competitive price
- simple, 1 minute customer setup, zero knowledge required, with stunning results.