Nielsen Overnights'Amazing Race' Starts Slow On Slow Presidents Weekend Sunday
By Nellie Andreeva, Deadline.com
- February 21st, 2011
Fox's comedy block edged out competition on a quiet Sunday night, which was probably impacted by viewers' Presidents Day weekend-related activities. It was a photo finish demo race, with Fox averaging a 2.4/7 in 18-49, ABC a 2.3/7 and CBS a 2.2/6. With no football, NBC was a distant fourth with a 1.6/5 (It aired Dateline and an SNL special). In total viewers, CBS was once again far ahead with 10.4 million viewers.
The spring cycle of CBS' The Amazing Race (2.4/7, 9.1 million) was down 14% from the February season premiere last year. It was tied in the 8 PM hour with another reality veteran, ABC's Extreme Makeover: Home Edition (2.4/7, 9.5 million), which was up a big 50% from last week's low against the Grammy Awards. CBS' Undercover Boss (2.6/7, 10.6 million) was down 21% from its most recent original on Jan. 16 when the show aired against NBC's Golden Globes but CBS' lineup benefited from a football lead-in that night. CSI: Miami (2.2/6, 10.5 million) was down a tenth in the demo from its most recent original on the same night, Jan. 16.
After hitting two consecutive series lows with its two most recent originals that aired against the Golden Globes (3.1/8) last month and the Grammys (2.6/6) last week, ABC's Desperate Housewives (3.1/8, 10.5 million) rebounded 15% from last week to match its second lowest-rated telecast. Brothers & Sisters (1.9/5, 6.9 million) was up a tenth in the demo from its series low against the Grammys last week.
Fox's comedies were all up slightly from last week when they were impacted by the Grammys. American Dad at 7:30 PM (2.0/6) was up 5%, The Simpsons (2.8/8) up 8%, Bob's Burgers (2.2/8), up 5%, Family Guy (3.3/8) up 3% and The Cleveland Show (2.6/7) up 8%.http://www.deadline.com/2011/02/rati...eekend-sunday/