Originally Posted by number1laing
The big question is how much of a loss is Sony willing to take on hardware. I've said it many times in this thread, but all accounts are is: not much. They took huge losses on PS3 that put the company on the brink of disaster. All indications are they have no desire to go back down that road. Sony had a good year and undoubtedly want to keep the momentum going.
I think the bigger question is how much does the hardware actually cost. Sony haven't derived to far form of-the-shelf components this time.
3G, WIFI, GPS, captive touch panels, flash memory, bt, and ram are very low cost technologies at the wholesale chipset level. The ARM CPU and PowerVR GPU although well speced are current technologies aimed at mass manufacture, low cost products (with licensable manufacturing rights - important for cost reduction over time).
So that leaves the OLED screen and battery, both of which Sony owns manufacturing plants for. Although the wholesale costs on the may not be cheap for OLED, the manufacturing (after R&D) could be peanuts.