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Ok I'm a little unsure of things at this point. I got a 46LD550 from LG, and perhaps a little too late to change my mind at this point (though I could still return it.. I have gotten pretty used to it and really like it) but I have noticed that the soap opera effect isn't as strong as I thought it would be. The first time I saw the soap opera effect a year or two ago was on Transformers on a TV demo at Best Buy.. it made everything soo different and almost 3D. I still get that with the LG just not as strong. Are the Samsungs stronger?

I will be getting another tv in a year so that's why I ask.

Also should cinema/real cinema 24p mode be on or OFF if I want more SOE?