BY Austin Carr, Tue Feb 22, 2011
To some degree, Amazon is now a competitor to Hulu and Netflix, but the competition is indirect. Hulu and Netflix more recently have focused on delivering fresher content to customers. Amazon Instant Video is more or less centered on longer-tail content.
"It's a mix--movies from Sony and Warner Bros. tend to be a little older, five to seven years, but we've got some more recent movies," says Cameron Janes, director of Amazon Instant Video. "You are not going to find day-and-date movies. You're not going to find brand-new movies in here because the movies are generally older." The same goes for television. "We don't have day-after-broadcast TV in our Prime offering.
Searching for "The Girl Who Kicked the Hornet's Nest," for example, non-members will see they can buy the DVD for $15, not including shipping fees, or rent or buy the film via streaming for $3.99 or $11.99, respectively.
However, if they become members of Prime -- for only $6.58 a month--they won't have to spend a penny on the film, since it's available on Instant Video. (And if they still want the DVD, there's always free shipping.)
Comment
I agree many of the consumers that use watch instantly on Netflix are younger generation. Most videos offered on Amazon Prime are older and may not appeal to many using online video streaming. Hilary Oles Yesterday 04:47 PM
http://www.fastcompany.com/1730611/w...ng-service-yet
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