Ok, so "keeping it in the maybe category" meant "going down to Fry's and having them price-match Amazon".

I was mainly choosing between the 536, the Panny BTT370, and the Sony E580 and HTSS380 (I already have a PS3, so getting a BD player wasn't really needed).
I just decided I liked the LG features and best of all the price, especially with it getting as cheap as the $374 I got it for.
I don't have a large room and my current 5.1 system was just a Logitech system that had DD/DTS decoding, so it was fine, but I was getting tired of dealing with optical cables and wanted to go all-HDMI.
I'd actually got around to getting something higher end and picking up an Onkyo AV receiver a few months ago, but found it was just too large size-wise for where I wanted to put it, so I took it back and just stuck my existing system. But I got the bug again this week to see what HDMI options I had with something smaller, and that's when I saw that these BDHT units had HDMI inputs on them, so I started looking at them.
So I got the 536 setup not too long ago, I haven't had a chance to really screw with it for a while, but I fired it up to see it work.
I do like the on-to-start-playing-BD time vs dealing with the PS3, so that's a win there. I was really surprised at the size of this unit for everything it's got in it, it's smaller and lighter than my DTV DVR. I don't expect the audio quality to be as good as a "real" AV receiver, but I think it's going to be good enough. No problems with the length of the speaker cable, though your mileage may vary. No problems putting it all together. The biggest hangup was setting up the wireless connection, it doesn't bother to tell you that the password you entered was incorrect, it'll just complain that it can't setup the dynamic IP. Finally after double-checking the password and seeing I'd entered it wrong the first time, that allowed it to get an IP ok, and then I downloaded the update for it.
No real negatives on this unit yet. My biggest gripe, and it's not a dealbreaker, is I'd prefer to have some sort of cloth protection over the speakers. Looking at some of the other HTiBs at Frys, this wasn't the only brand to have speakers like this.
I'm probably going to send them feedback on some feature changes I'd like to see. I finally noticed that it'll flash what type of audio it's getting from an HDMI input on the LCD screen, but I'd like to see that behavior changed a little. At worst, keep it on the LCD longer, personally I'm more curious about what audio it's decoding than worrying what input number it's using. Or maybe being able to hit the info button on the remote and have it show on the TV screen what audio channels it's doing. I wouldn't mind an on-screen showing of the volume level, though the way it handles it on the LCD is acceptable. Oh, and I couldn't find the manual on their website, I hate companies that do that. I would have had it downloaded, already read once, and moved over to my iPad if they did, instead I had to go over to the computer and get it off a CD.
I do like that it knows to turn itself off when the TV gets turned off, though once I get around to setting up my Harmony remote for this, that'll take care of that anyway.
Anyway, this unit seems to have a lot of bang for the buck.