Now this isn't the usual rant like what you see on the other boards, so stay with me here.
I live in a mid sized market with 48 defined stations¹. Of the 48 defined stations, 13 of them are "HD Ready". Of those 13, 4 of them have "voluntarily" shut off their HD transmitters, 3 have failed equipment, and the remaining 4 have had their HD and/or HD2 go off and on again a lot lately. In fact, i've given up even trying to listen to one of the HD2s I used to like, because it has been on so infrequently in the last two months, that I just resort to other out of market stations. So if you're keeping total, 27% of the market is in HD, of that 27%, 53% of them are, or have been, permanently off for quite some time (in some cases over a year now), and the remaining have been intermittant.
If HD radio wants to succeed, this market is a poor example of how to do so.
That kind of (very poor) track record is not going to bring in the new ears.
Imagine if someone here got a shiny new HD radio for Christmas? They'd be disappointed in a minute on what is happening. (I won't even begin with the stations who aren't time alligned or the HD processing sucks...)
If we want HD radio to succeed, we need to remember that before you can program it, you need to engineer it. I am NOT slighting any of our local engineers here, for the record, they are way overworked by their corporate offices thanks to cutbacks. I know all of them personally in this market, and know how hard they are getting worked. This is directed at their corporations who are taking a back seat to the technology. I would like to see Ibquity remove the fees they charge the stations, so that the stations could use that money towards the gear to make HD radio. I'd also like to see it become a matter of law that if you have a digital authorization from the FCC, you are mandated to operate your transmitter with respect to the authorization. (i.e. any long term outage, would require an STA). I'd also like to see "incentives" given to help broadcasters impliment HD radio. The #4 station in this market I am in, will never get HD radio under their current ownership, which is sad. I'd also like to see some sort of incentive to launch HD2s. There is NO incentive to do so as of right now, other than what little market support there is. And when there is no incentive to install the technology on the broadcaster side, there is no incentive to do so on the receiver side as well.
Something has to be better than the current state, or else, the road HD radio travels on will be a very short one, and I would hate to see that.
¹ - Market defintion based on a 2002 BIA market study report.
I live in a mid sized market with 48 defined stations¹. Of the 48 defined stations, 13 of them are "HD Ready". Of those 13, 4 of them have "voluntarily" shut off their HD transmitters, 3 have failed equipment, and the remaining 4 have had their HD and/or HD2 go off and on again a lot lately. In fact, i've given up even trying to listen to one of the HD2s I used to like, because it has been on so infrequently in the last two months, that I just resort to other out of market stations. So if you're keeping total, 27% of the market is in HD, of that 27%, 53% of them are, or have been, permanently off for quite some time (in some cases over a year now), and the remaining have been intermittant.
If HD radio wants to succeed, this market is a poor example of how to do so.
That kind of (very poor) track record is not going to bring in the new ears.
Imagine if someone here got a shiny new HD radio for Christmas? They'd be disappointed in a minute on what is happening. (I won't even begin with the stations who aren't time alligned or the HD processing sucks...)
If we want HD radio to succeed, we need to remember that before you can program it, you need to engineer it. I am NOT slighting any of our local engineers here, for the record, they are way overworked by their corporate offices thanks to cutbacks. I know all of them personally in this market, and know how hard they are getting worked. This is directed at their corporations who are taking a back seat to the technology. I would like to see Ibquity remove the fees they charge the stations, so that the stations could use that money towards the gear to make HD radio. I'd also like to see it become a matter of law that if you have a digital authorization from the FCC, you are mandated to operate your transmitter with respect to the authorization. (i.e. any long term outage, would require an STA). I'd also like to see "incentives" given to help broadcasters impliment HD radio. The #4 station in this market I am in, will never get HD radio under their current ownership, which is sad. I'd also like to see some sort of incentive to launch HD2s. There is NO incentive to do so as of right now, other than what little market support there is. And when there is no incentive to install the technology on the broadcaster side, there is no incentive to do so on the receiver side as well.
Something has to be better than the current state, or else, the road HD radio travels on will be a very short one, and I would hate to see that.
¹ - Market defintion based on a 2002 BIA market study report.




















