reviews for big titles like this are always biased, paid for crap anyway, I wouldn't trust any of the reviews from any of the big sites, especially the exclusive "first" ones as Dice gave them the go ahead and probably paid them in benefits to give a good first review of the game. Remember GTA4 getting a 10/10? haha
I'm still excited for next tuesday, and I am sure I'll be spending way too much time with this one, just like BFBC1, 2 and now this. I think the real question is, to play the campaign first, or to dive right into multiplayer while the bugs are still being sorted out?