Originally Posted by Joseph Dubin
Don't take my low opinion as a blanket statement about the consumer electronics industry in general -- it focuses specifically on certain business practices to misinform the consumer through intentional misleading claims which the industry only knows too well does little to improve the level in picture quality (which is different from advertisements saying their products are better than others due to certain features that could only be found on their sets).
Have to disagree. What the Asian CEMs do is "take advantage" of the uninformed consumer. They started this practice decades ago with stated resolution of RPTVs. Consumers see an advertised measurement (like contrast ratio) and will think a bigger number is better.
Although legal, I deem this practice as totally unethical. There is only so far a contrast ratio, black level, refresh rate, LED backlighting etc. can go up to before they become useless specifications found only on laboratory equipment. In many trade articles, corporate executives admitted they were counting on consumers treating television sets like a commodity and upgrading every two or three years. But what they provided were newer sets to entice the consumer into "upgrading" but not products that were signficiantly better than what they already had (for example, those controlled research studies showed that consumers saw no differences when it came to refresh rates and improved picture quality between properly calibrated sets with and without these higher rates and ratios; also notice that those video demonstrations comparing 60Hz to 120hz with an out of proportion basketball all come with the disclaimer "exagerrated for demonstration purposes".
The television industry is based on first a giant leap, then very small steps to the next giant leap. The first was television itself - B & W. Screens got bigger and more rectangular (the first TV sets had round displays). Then the giant leap to Color TV in 1953. Then a whole bunch of small improvements until 1997 when HDTV came about. Now we see small improvements each year. You won't see any big improvements because the industry isn't going to change the basic foundation/specifications of HDTV for consumers. It is still based on 4:2:0 with 8/24 bit color. There is only so far you can go working within the confines of those restrictions.
3DTV is IMO a new TV format but can be classified as an offshoot of HDTV.
And agree, the notion that any industry can force a consumer into buying a product is totally absurd, however, the notion that a product or certain feature can also be purposly withheld by any industry in collusion with itself to generate repeated sales is not. 3D was not introduced during the latter stages when the sales of HD sets was at it's highest (though the technology was already there) thus consumers were not given a choice of what type of set to buy (2D or even just a 3D-capable model with 240hz already incorporated) when making their first purchases. Instead, 3D hits the market after that period in hopes consumers would then make a repeat purchase.
When a new product/feature is introduced is all about demand and more important, the cost to implement it. The industry really tries to avoid stillborn technologies. 3DTV was introduced in 2010 because 2009 proved that consumers wanted 3D to the tune of $1B at the BO. It doesn't mean ALL consumers, just consumers in general.
Despite what many think, industry wide changes happen very slowly. Years. There are hundreds of companies involved in 3DTV. Standards have to be established, equipment has to be designed to deliver it and a committment industry wide is needed. Or else it becomes the crusade of a single company or two (like Betamax or HD DVD) and never is fully adopted by consumers.
I wonder how many people know that it took 7 years from the time that HDTV was considered an industry target (1990) until the first displays and broadcasts came about (1997)