Well, Spoonflower did it again... After what I heard was a lot of complaints about dull colors and then the big success of the new Performance Knit product, they have enhanced the printing process of the Kona Cotton.
They are now offering a Kona Cotton Ultra, and will eventually switch all of their products to the new "Ultra" products.
I wonder how it looks in comparison to the original Kona Cotton or the Performance Knit (which was a HUGE improvement over the original Kona Cotton for color).
Since the fabric is the same and the only difference is the printing technique, they aren't offering any samples for free like they did with the Performance Knit.
Here is the email I received today:
Introducing Kona® Cotton Ultra
Today we’re thrilled to introduce a family of Spoonflower fabrics using a brand-new technology we’re calling Ultra-Color. Fabrics printed using the Ultra-Color process offer bright, rich color that will knock your socks off!
We’re rolling out the Ultra-Color process with our popular Kona® Cotton, which will now appear in Spoonflower selection menus as Kona® Cotton Ultra. The fabric that you have grown to love is not changing--we’re just supercharging our beloved Kona® with brighter colors and deeper, more satisfying blacks.
The Ultra family is printed using water-based, ecologically safe pigment inks, like our other Spoonflower fabric. And in addition to great color, our Ultra process means you can enjoy prints with improved wash durability.
We recognize that for customers who order fabric from us regularly and have ongoing projects or established products using our fabric, any change to color -- good or bad -- can represent challenges. For the next few months, customers who have ordered Kona® Cotton from us in the past will continue to have access to the old printing process by choosing Retired Kona® Cotton from the fabric selection menu.
All Kona® Cotton orders placed prior to today (3:00 pm EST on Oct. 9, 2013) will be printed using our old process. So, if you have an order in process that has not yet shipped, it will print as expected. Kona® orders placed after noon today (the order confirmation will say Kona® Cotton Ultra) will be printed using the new process.
If you have any questions, don't hesitate to contact the Help Team.
I am so close to being ready to order my fabric that I will be going with the Performance Knit, but for good measure, I just ordered a sample of the new Kona Cotton Ultra. I will compare it to the old Kona Cotton and the Performance knit when it comes in. Of course, it will take them 10 days to even ship my sample. I wasn't going to pay $15 shipping for a $5 sample of fabric that I am not even going to use. Sorry.Edited by nickbuol - 10/9/13 at 5:42pm